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Joyce Sullivan

Joyce Sullivan

Founder and CEO


New York, NY

I am a social media leader and innovator. "Listen to that voice in your head and your heart and just go do it. The world is waiting for you."




"We are all the executive producers of our online lives"​

Hi, I'm Joyce

I'm a social media expert, founder, CEO, professor, speaker and more. Read more to find out how I ended up where I am—and to get involved with my endeavors.

SocMediaFin, Inc.

CEO and Founder

SocMediaFin, Inc. is a consulting practice that provides strategic and executive leadership guidance and social media strategy development for specialty firms, unique businesses, financial services, regulated industries and not for profit organizations.

I've Had a Wonderfully Unique Career Path

Come along on my Career Reinvention journey! Check out this video, where I tell you about the time I first heard "I'm on the blog" — and how it transformed my world view.

How a Challenge Turned Into a Blessing

I talk about how getting laid off in 2008 taught me the power of online connecting. I was able to 'pay it forward' and help others to regain their confidence by embracing the online world as a way to show them how they matter.

The Big Transition

My tale continues as I found myself as a consultant back in a financial services role. I began speaking at industry conferences about social media and regulated industries. The world of online and offline came together and reached a point where I had to decide which direction to go in. Tune in to learn more!

Where I Am Now

Learn how my company, continues to evolve with focus on helping 2nd wave industrialists reinvent themselves into 3rd wave information powerhouses. Special shout out to my students at Baruch College, School of Public Affairs who take my online class "Social Media Strategy - Public Organizations and Communication".

Professor Joyce

I'm delighted to teach an undergraduate virtual class on social media communications at City University of New York, Baruch College in the School of Public Affairs.

Connect with me (and my students!) here.
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Sharing My Social Media Insight

For several years, I have spoken at numerous industry conferences about social media challenges and solutions for financial services, unique businesses and non-profit organizations.

In My Past Life, I Was a VP For...