MeetMoi, LLC (acquired by Match.com)
June 2011 — July 2013
MeetMoi was a leading mobile dating service, available as an iPhone or Android app, and through the mobile web.
Overall, I managed the entire customer sales funnel from acquisition to purchase. I oversaw the creation and management of all aspects of the overall marketing plan, from branding, advertising, and messaging. I was responsible for meeting monthly revenue goals through subscription and transactional pricing models and for driving cost efficient user acquisition through digital channels.
I worked with media advertising vendors in the following channels, SEM, SEO, affiliates, Facebook, Twitter, online and mobile display, partnering with blogs, and online and offline partnerships. In terms of its media plan, MeetMoi was in a unique position - allocating almost all of its marketing budget in the mobile space.
I also managed the CRM strategy and worked with the product team and developers to launch and optimize emails, SMS, push notifications, on-site pop ups and promotions, registration pages, paywalls, new product prices, new business models, and new billing providers. I led A/B testing and optimization of all external advertising creative and internal marketing landing pages within iPhone and Android apps, mobile web, and desktop.