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Joy Martinez

Joy Martinez

Senior Marketing Manager

PhotoShelter

Brooklyn, NY

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SingTel, WePlay

Senior Marketing Manager

Launched a new brand, WePlay, a mobile games platform for the Android market, in Singapore and Indonesia.

Developed WePlay's marketing strategy and led the execution plan to acquire new gamers in the online, mobile, retail, preloads, and on-ground events spaces.

Developed the marketing strategy to grow brand awareness of the WePlay platform and drive sign ups from large game developers such as EA, Disney, Supercell, and Halfbrick Studios.

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Career
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MeetMoi, LLC (acquired by Match.com)

Marketing Director

MeetMoi was a leading mobile dating service, available as an iPhone or Android app, and through the mobile web.

Overall, I managed the entire customer sales funnel from acquisition to purchase. I oversaw the creation and management of all aspects of the overall marketing plan, from branding, advertising, and messaging. I was responsible for meeting monthly revenue goals through subscription and transactional pricing models and for driving cost efficient user acquisition through digital channels.

I worked with media advertising vendors in the following channels, SEM, SEO, affiliates, Facebook, Twitter, online and mobile display, partnering with blogs, and online and offline partnerships. In terms of its media plan, MeetMoi was in a unique position - allocating almost all of its marketing budget in the mobile space.

I also managed the CRM strategy and worked with the product team and developers to launch and optimize emails, SMS, push notifications, on-site pop ups and promotions, registration pages, paywalls, new product prices, new business models, and new billing providers. I led A/B testing and optimization of all external advertising creative and internal marketing landing pages within iPhone and Android apps, mobile web, and desktop.

Career

Starwood Hotels & Resorts Worldwide, Inc.

Associate Director, Online Marketing and Distribution Strategy

Supported the Global Specialty Select brand team (Aloft Hotels, Element Hotels, and Four Points by Sheraton) to maximize marketing initiatives across key distribution channels - internal websites, call centers, SPG - Starwood’s loyalty program, mobile, and social media.

Led the global online marketing strategy for the Specialty Select team. Worked with the Global Web group to update and redesign the websites for Aloft, Element and Four Points to drive growth in the channel.

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MindShare

Associate Planning Director

Developed strategy and supervised integrated advertising media campaigns for Unilever accounts: Dove, Hellmann’s, Wishbone, Country Crock, I Can’t Believe It’s Not Butter, and Goodness of Margarine.

Career

PHD

Digital Media Supervisor

Partnered with offline counterparts to create fully integrated media campaigns for large entertainment clients: TLC, Travel Channel, and Animal Planet.

Universal McCann

Digital Media Supervisor

Collaborated with offline counterparts and creative department to create fully integrated media campaigns for Intel

Beyond Interactive

Digital Media Manager

Managed online billings exceeding $50MM/year for CheapTickets.com, Western Union, Leading Hotels of the World, Nokia, LVMH, and Dyson

Coty Inc

Marketing Assistant

I worked on the Mary-Kate and Ashley Perfumes, Jovan, and Exclamation team.

New York University - Leonard N. Stern School of Business

B.S., Marketing