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Josephine Keo

Josephine Keo


New York, NY

Bronx, NY 10463

My passion lies with servicing people – educating and communicating what their interests are. I harness a great network that knows my willingness as a team player to help find solutions. On any project I work efficiently, develop plans, and most importantly - enjoy every minute of what I do.




" could fail at what you don't want so you might as well take a chance at doing what you love." - Jim Carrey


Founder | Beauty Expert

I share insight on the beauty industry with what is trending and current projects I’m involved in. It's important for me to know what is out in the market and provide honest recommendations. My proficiency in technique and application of makeup are what my clients appreciate and respect.

L'Oréal USA

Shows and Events Assistant Manager, Pureology/Redken

I procured the show process used to plan educational events for the brands. Success is when there is attention to detail and I provide that care. Working closely with production on programs from the west to east coast - my diligence and ability to adapt aided in the demands of the business domestically.

L'Oréal USA

Education Coordinator, Pureology

I furnished tool lists and edited collateral used to train the brand's artists and consumers. Education was focused on the brand’s environmental awareness and knowledge behind sulfate-free, color-treated hair care. My contributions aided Pureology’s message to the public, servicing sales and marketing social media needs as well.

InStyle Magazine: Specials

Beauty Assistant

I developed editing skills writing front-of-book beauty openers and blogging for I created storyboards, pitched spreads, and researched beauty products that would interest readers for upcoming issues. Surrounded by experts I expanded my network with photographers, stylists and glam teams while working in publications.


Style Guide: Add Shine

InStyle Weddings Winter 2009


Style Guide: Add Shine

InStyle Specials Winter 2009


Shimmer, Don't Shine

Instyle Weddings Spring 2009


What's Your Potion?

Instyle Weddings Spring 2009


Are You Wearing the Right Fragrance

Instyle Makeover 2008


Taster's Choice

Instyle Weddings Fall 2008

Estée Lauder Companies

Design Coordinator, Estée Lauder Brand

I gained exposure to the international buying market learning the basis of supply & demand in promotional production. I handled deadlines coinciding with our packaging and creative teams. It was great exposure understanding the relationship between fashion and business - appreciating what appealed to both. The results were amazing products that had profit value.

Estée Lauder Companies

Scheduling Coordinator, ELC Online

I led software programs that oversaw the domestic customer service coverage over all brands. This brought insight to how progressive at-home employees worked providing product knowledge for the company's mass portfolio. It was gratifying to hear that the field felt connected to the company solely based on consistent communication from us at headquarters.


Makeup Consultant, Sephora

The foundation to my career as an artist stemmed from my direct contact with clients working at 34th Street NYC store sales floor. With an intensive training program, I learned the basic esthetics applied in proper makeup and skincare consultations. From here I realized I wanted to do more for/with the client - helping with their beauty needs.

Fordham University

Bachelor of Arts, Communications

A grand experience, the biggest lesson I learned was to embrace cultural diversity and use it as an asset. The classmates and professors I came into contact with all over the world provided insight not just in regards to the different ways we speak. Their lasting impression on me was understanding the many ways to listen - old or new.


Fordham University The Observer

Sports columnist and copy editor of university's newspaper


Three recent Ram graduates sign...

The Observer February 2005


Steelers and Seahawks go for...

The Observer February 2006


Women's basketball proves to be...

The Observer March 2006


More than sand and sun, summer...

The Observer May 2006


Letters For

Personal “Letter to the Editors” was featured in Vanity Fair’s May 2005 issue