The You Rock Foundation
Founder & Executive Director
June 2013 — Present
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Joseph Penola is the founder and executive director of The You Rock Foundation, a nonprofit organization committed to spreading awareness about mental health by using interviews with popular musicians as catalysts for conversation. Joseph is a suicide attempt survivor who created You Rock as a result of his personal...
I work as a Creative Consumers® associate with Ideas To Go, Inc.—a creative process consulting firm that specializes in helping Fortune 500 companies generate concepts for new products and services, positioning, naming and promotions. Creative Consumers® associates comprise Ideas To Go’s proprietary consumer panel and are extensively trained in creative processes and techniques. As a Creative Consumers® associate, I participate in ideation sessions to bring to life the creative voice of the consumer. My participation is used to stimulate thinking about key areas of opportunity, generate ideas and provide possible solutions to clients’ business needs.