The Madison Square Garden Company
Public Relations Intern
January 2014 — Present
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Public Relations Intern at The Madison Square Garden Company
-Developed media lists and other databases, including client, marketing, prospect and administrative databases.
-Kept track of all results that were printed in the media and created presentations for clients.
-Attended and particpated in client meetings, media training sessions, traffic
meetings and brainstorming sessions.
Responsible for writing weekly "Lets Hear It For The Boys" articles on fashion-forwarded men found on campus
-Presented marketing strategies and tactics to an array of clients in a variety of industries.
-Managed the company's internal social media platforms including Facebook and Twitter.
-Drafted an entire social media plan for Dr. Phillips Center of the Performing Arts.
-Drafted and distributed press releases through Emfluence, Cision and Fileshare.
-Developed an entire public relations campaign for Earl Enterprises' restaurant Buca di Beppo, which resulted in them signing a $750,000 deal with MMGY.
-Created media clips to display coverage for clients and my co-workers.
-Sat in on conference calls with clients and other offices and put input in when needed.
-Updated social media on Facebook and Twitter and created weekly social media reports to record traffic
-Drafted public relations materials including news releases, media alerts,
fact sheets, client meeting summaries, status reports and other materials
-Assisted with duties including fax processing, sorting, collating, mailings and other administrative functions as assigned
-Interviewed players during training camp and wrote articles that were published on www.floridapanthers.com.
-Assisted with planning and promotions for ALA's annual Breathe Free Luncheon, Fight For Air Run/Walk and Fight For Air Climb
-Was included in brainstorming creative marketing ideas, researching news hooks, and identifying story leads
-Performed all front-of-house duties
-Was in charge of training new employees