Regional Account Manager
January 2011 — Present
Managing a varied portfolio of local, regional and global clients (Ferrero, Dubai Airports, Dubai Properties, Danone, Dell, GSK, P&G) across all communication needs (PR, digital, ATL, BTL), planning strategic campaigns based on research-based reasoning. Working closely with media partners to ensure maximum efficiency on campaigns.
Project managing from client brief, ideation, design, supplier management and execution, covering all aspects of campaigns including mobile app development and security monitoring of prormotion, legal proofing, mechanics, rollout, prize fulfillment, social content planning and production. Recent projects have covered mobile app, augmented reality and Facebook Connect video experience.
The main focus of my role across these clients to manage projects and financials but I enjoy creative input whenever possible, from strategic counsel to copywriting and content planning.