Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Jolly Zhou

Jolly Zhou

User Experience Consultant

Videopath

Berlin, Germany, Other

UX consultant with an international marketing background

Message

3

Followers

MENU ☰

Videopath

User Experience Consultant

- UX design and product development for consumer app that helps create interactive videos easily
- Advising on customer segmentation, branding and core value propostion
- Lean user research for beta stage: need-finding and market definition including recruiting, scripting, running sessions, analysis and recommendations
- Product development strategy and design

Career medium 02
Career
Career medium 04

The Mommy Channel

User Experience and Startup Consultant

- UX design for responsive website delivering video-based content for mommys and mommys-to-be
- User studies
- Other advising regarding KPIs/analytics, further UX research, digital marketing, SEO
- Site UX review

Career

doBranch

User Experience Consultant

- UX design and product development for growing startup that offers internationally-accessible courses in digital skills
- Focus on marketing site (public) and student site (logged-in). (Changes to be implemented.)
- Product development consulting for new online course
- Focus on layout, navigation, visual design, copywriting
- User research (surveys, interviews, non-directed, directed)
- Creating user journey diagrams, task flows and customer decision journeys
- Iterative, research-based prototyping with use of Keynote, Photoshop, and good-old-fashioned pen on paper
- Daily partnering with developer/product manager

Career medium 01
Career

Wunderman

Intern

Copywriting

Various countries

Volunteering and traveling sabbatical in Asia

As part of a five-to-six-month sabbatical, I volunteered for two months in northern Cambodia for education-focused non-profits Life & Hope Association and the Ponheary Ly Foundation and traveled through Laos, Vietnam, China and Japan.

Career medium 03
Career
Career medium 01

J.P. Morgan

Vice President, Marketing & Communications, Global Corporate Bank

- Global marketing & communications for the Global Corporate Bank (GCB), the international corporate banking arm of J.P. Morgan
- International client communications (online, print and events): content creation and execution
- Responsible for digital channels and specific EMEA, APAC markets across channels
- Close partnering with design agency as well as internal teams in other business lines, regions and functions.

Career

Sussex Natural Health

Local business consultant

Digital marketing and web development advising for local natural health practice in Southeast England

Career medium 05

J.P. Morgan

Online marketing, jpmorgan.com

- Creating and updating editorial content on jpmorgan.com
- Managing (creating, updating, tracking) promotional links and visual assets
- Accessibility and usability studies
- Search marketing and search engine optimization
- Competitive analysis and recommendations
- Internal online communications

Career

J.P. Morgan

Employer Brand

- Coordinated and execute campus recruitment marketing campaign across full range of print, online, video, and event marketing channels
- Worked on initiatives that were global and those regional to North America
- Social media community management
- Coordinated and later co-managed design and development of jpmorgan.com/careers

Career medium 04
Career

Institute of Digital Marketing

Certificate of Digital Marketing

New York University - Leonard N. Stern School of Business

Bachelor's degree, Marketing and International Business

Lower Merion High School