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Johnson Joseph

Johnson Joseph

Regional Marketing Communications Manager - Middle East, West Asia, CIS & Africa

BASF Construction Chemicals UAE LLC


Seeking Employement - Regional MarComms Manager - ME, West Asia, CIS & Africa at BASF Construction Chemicals UAE LLC





BASF Construction Chemicals UAE LLC

Regional Marketing Communications Manager - Middle East, West Asia, CIS & Africa

About the company :

BASF’s unit of construction chemicals was acquired from Degussa which acquired its chemical division from MBT. I joined MBT as the Customer Communications Executive and grew to the current position.

Job responsibilities:

Guide, Govern, Align, Compliance, Implement and Define.

Branding Excellence, Communication Strategy (internal and external), Marketing Plan & budgeting, Media & Editorial, Content management for Internet / Intranet, internal publications, Event Management.

Key tasks:

• Translating business segment objectives and strategies to develop brand portfolio and plans to facilitate business unit growth.
• Lead marketing communication in the Middle East, West Asia, CIS & Africa:
o Functional leadership of marketing communication teams (oversee, manage, coach and support)
o Align communication personnel as one team, one voice for the region.
o Involvement in and support of key / important company communication activities.
o Train the regional communication personnel in brand guidelines.
o Establish Brand Ambassadors
• Creating awareness and ensure consistency in Corporate brand (BASF) and 30 product brands across the region.
• Adapt and align messages, case studies, marketing materials with local traditions and target audience.
• Pioneer the implementation of 30 different brands to 1 “Master Builders Solutions” in the region.
• Actively search for and selection of suitable topics from the regional countries for internal and external communication (e.g. regular contribution to global employee newspaper, external regional and global press releases and other media).
• Define and budget yearly key Communication channels / planning for the region in alignment with global communication.
• Evaluate and appoint external agencies.
• Identify Exhibitions, conferences, sponsorship and CSR opportunities.
• Internal environmental board representative.
• Represents BASF at the M/s. Emirates Environmental Group.

Career medium 04
Career medium 02

Naseeb Group of Companies

Business Development Manager, GCC countries, Afghanistan, CIS & Canada.

About the Company :

A family owned business dealing in soft commodity trading,

Job responsibilities:

Manage the office in Dubai, deal with government entities for legal documents / procedures and deal with the branch in Uzbekistan.

Key tasks:

• Source products for re-export to Afghanistan
• Develop new business opportunities
• Migration of family business to Canada


The Institute of Sales & Marketing Management

Award in Sales & Marketing, Sales & Marketing

University of Calicut

Bachelor of Arts (BA), Economics