Product Marketing Manager
August 2016 — Present
Adwerx is in the business of making digital advertising possible for small businesses, down to the individual level. As a member of Adwerx' marketing team, my goal is to advocate and build advocates for our products, and fortify these entrepreneurs' understandings of the digital marketing landscape.
My role includes (but is certainly not limited to) ownership of our automated email channel, along with our regularly scheduled email programming. I've also played a key role in introducing new products, including our mortgage and insurance offerings, by developing and executing on cross-channel strategies to grow revenue within those untapped markets.