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John McCall

John McCall

Director, Gartner for Marketers

Gartner

Tampa/St. Petersburg, Florida Area, us

Gartner (NYSE: IT) is now the world's largest and fastest growing IT and Digital Marketing advisory firm, serving over 10,000 client organizations globally with annual revenue exceeding $3.4B. Update: As of July 2017, CEB is now Gartner. Digital has redefined the role of marketing, adding new players and creating bigger comp...

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Gartner

Director, Gartner for Marketers

Gartner (NYSE: IT) serves 75% of the Global 500 and is the world's largest and fastest growing IT and Digital Marketing advisory firm. With annual revenue exceeding $3.2 B, Gartner is now part of the S&P 500.

Through market leading best practice research & tools, and unlimited real-time‚Äč access to Gartner analysts & senior industry advisors - my team and I assure the most innovative CMOs in the U.S. get the trusted, confidential, objective and high quality guidance and perspective they need to accomplish the following:
- Set, refine or validate their digital marketing/digital commerce strategy
- Avoid the most common and costly technology and strategy mistakes in multi-channel marketing
- Build and align their marketing teams
- De-risk their key initiatives
- Drive sales up, and opportunity costs down
- Accelerate their mission critical priorities
- Assess their marketing maturity or market SWOTs using best practice tools
- Make and/or validate their high-stakes marketing business process and technology decisions
- Justify increased spend, or confidently reallocate funds to digital
- Measure, benchmark and improve their digital marketing performance
- Create and/or prepare for disruption
- Engage with their mar-tech vendors on a more well informed basis, to assess fit and save money
- Create remarkable customer experiences and assure strong financial returns