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John Edson

John Edson

Media and Audience Development Coordinator

Driver Digital

Greater New York City Area, us

Film, animation, and children's programming have been a constant in both my professional and personal life. I have cultivated a unique and valuable skillset through my experiences in quantitative analysis, media development, and social media outreach. Interested in companies and organizations that strive to make an strong, ...

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Driver Digital

Media and Audience Development Coordinator

- Design & maintain Paid Search, Social Media, & Video Ad Marketing Campaigns for educational kids Youtube Channel Cool School
- Increase viewership and network growth via media buy upwards of 75%
- A/B Test and perfect new means of securing repeat audience viewers via “recapture” campaigns
- Spearhead the marketing and creative direction of family-friendly kids programming that reaches over 700 thousand subscribers and 30 Million viewers monthly

Client Work:
- Act as online video marketing strategist for several major brands and kid publishers, such as Nick, Mattel, and Dreamworks
- Successfully implement advertising methods to meet timely goals for online media i.e. 200,000 new views per week, high audience retention, etc.
- Define and secure returning viewers and exponentially increase their fan base and reach