November 2015 — Present
Proposing, implementing, and tracking marketing strategies that promote revenue generation for the agency and its clients. Executing website, content marketing, and e-commerce strategies. Conceptualizing and managing social media engagement programs. Developing, maintaining, and promoting websites. Specifying technology solutions to meet the needs of the agency and its clients. Educating and empowering client teams to adopt marketing automation solutions. Using Web analytics to develop client reporting and insights. Establishing ROI metrics and measuring client returns on marketing spending. Overseeing content development and creative service activities of artists and writers, including project management and scheduling.