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John Davis

John Davis

Managing Principal

Contraflow Strategies

Greater New Orleans Area, us

Helping companies grow their revenue and engage their target customer is my focus. My career includes work for Southern Living and Cooking Light magazines while working for Time, Inc. When I worked for, I supported clients like Procter & Gamble and Johnson & Johnson by creating compelling online programs that enga...


Contraflow Strategies

Managing Principal

Proposing, implementing, and tracking marketing strategies that promote revenue generation for the agency and its clients. Executing website, content marketing, and e-commerce strategies. Conceptualizing and managing social media engagement programs. Developing, maintaining, and promoting websites. Specifying technology solutions to meet the needs of the agency and its clients. Educating and empowering client teams to adopt marketing automation solutions. Using Web analytics to develop client reporting and insights. Establishing ROI metrics and measuring client returns on marketing spending. Overseeing content development and creative service activities of artists and writers, including project management and scheduling.

News organizations look to own the consumer experience in 2017 by Javaun Moradi for Nieman Journalism Lab. DEC 2016

"2016 offered painful reminders of all the things that media doesn't control."

What can we own

Loyola University University New Orleans

Adjunct Instructor

Advertising Media Planning CMMN A313: Focusing on the study of paid media planning and research. Topics covered include advertising industry roles and terminology, advertising and media research as well as the selection and evaluation of satellite, cable and broadcast TV, terrestrial radio, digital audio, social media, newspapers, magazines, outdoor and out-of-home advertising, digital video, search engine marketing, and digital display advertising.

Strategic Content Creation II CMMN A337: This course provides instruction to hone and polish informative and persuasive writing to create messages for clients. Topics include marketing communications, public relations, AP Style, content marketing, and creative strategies.