Senior Audience Engagement Strategist
April 2013 — Present
Overseeing the adoption of new products for traffic projection and on-site user engagement campaigns. Providing leadership for staff and vendors to navigate priority and resource conflicts. Developing content strategies for WebMD, a Comscore top 50 Web site. Presenting content across the WebMD digital network serving 138 million monthly unique users. Maintaining the audience roadmap, including new initiatives and capabilities for developing audiences across platforms. Increasing on-site video viewership by 54% using audience segmentation strategies. Guiding editorial, marketing, design and product development activities to consider SEO best practices. Using Hitwise and Google Webmaster tools to research competitive set and benchmark performance. Calculating ROI and opportunity costs to compare growth tactics.