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John Davis

John Davis

Senior Audience Engagement Strategist

WebMD

Digital Media Strategist for WebMD Atlanta

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WebMD

Senior Audience Engagement Strategist

Overseeing the adoption of new products for traffic projection and on-site user engagement campaigns. Providing leadership for staff and vendors to navigate priority and resource conflicts. Developing content strategies for WebMD, a Comscore top 50 Web site. Presenting content across the WebMD digital network serving 138 million monthly unique users. Maintaining the audience roadmap, including new initiatives and capabilities for developing audiences across platforms. Increasing on-site video viewership by 54% using audience segmentation strategies. Guiding editorial, marketing, design and product development activities to consider SEO best practices. Using Hitwise and Google Webmaster tools to research competitive set and benchmark performance. Calculating ROI and opportunity costs to compare growth tactics.

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WebMD

Associate Director, Audience Engagement

Selected content to appear on internal search, channels, mobile, home page, social media and in 40 e-mail newsletters. Increased contracted traffic delivery by 44% year-over-year. Ensured all programs met monthly goals in a fast-paced, high-volume environment. Chose content and monitored results for content partnerships with Psychology Today and Men's Health (Hearst). Initiated content development informed by SEO opportunities. Oversaw the development of a suite of reporting tools to measure traffic growth, make projections and reveal audience insights.

Career

Merrill Lynch

Assistant Vice President, E-commerce

Managed digital communications for transition from Invesco/AMVESCAP Retirement to Princeton Retirement Group, a Merrill Lynch subsidiary. Created four informational and e-commerce Web sites to serve consumers, employer clients and distribution partners. Used consumer personas to guide content and product development. Boosted consumer Web site engagement by 50%. Implemented multiple consumer-facing e-mail newsletter programs and managed relationship with e-mail service provider. Led staff training for digital product launches, receiving high praise for written and in-person communications.

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Homestore.com

Senior Producer

Developed engaging Web products serving 8 million monthly users. Monitored and controlled expenses and deadlines. Managed editorial, art and technical staff in producing content and tools for three Web site channels. Aligned content development to support external partnerships. Integrated interactive tools from DealTime, Smarthome and Active Buyers Guide to support $1M+ in incremental revenue. Interpreted Web analytics and market research to support business development and product management activity.

Career

YouDecide.com

Web Content Manager

Served as digital specialist for product management and product development teams at YouDecide.com (formerly Consumer Financial Network). Developed customized messaging and user experiences based on each user's household income. Developed and launched digital products for auto finance, consumer credit and home insurance offerings. Coordinated engineering, art, legal and marketing resources to launch more than a dozen products in six months.

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Southern Progress Corporation

New Media Editor

Created digital products for five magazines, a book publishing company and related businesses. Brands included Southern Living, Cooking Light, Coastal Living, Progressive Farmer and MoversXPress. Initiated and maintained content partnerships with BellSouth, CNN and Infoseek. Expanded audiences using message boards and live online events. Launched e-mail newsletter programs for diverse audiences. Managed relationships with vendors and distribution partners MSN and Pathfinder.com.

Career

The Birmingham News

Staff Writer

Wrote news and features for the state’s largest daily newspaper in Birmingham, Alabama.

Daily Citizen

Staff Writer

Covered breaking news, politics, government and education for a daily newspaper serving Northwest Georgia.

The Times-Picayune

Copy Editor

Edited staff and wire service articles about state, national and international news for AP style on tight deadlines.

Loyola University New Orleans

BA, Mass Communications

Montgomery Academy