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Johlene McGeer

Johlene McGeer

Brand & Social Media Manager

Greystone Trading 1565 t/a Living Room

Cape Town, Western Cape

Brand & Social Media Manager at Greystone Trading 1565 t/a Living Room


Greystone Trading 1565 t/a Living Room

Brand & Social Media Manager

Implement the company’s Social Media Strategy
Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the audience most likely to visit the venue
Write editorial content
Monitor, listen and respond to users in a “Social” way while cultivating new patrons
Develop and expand community and/or blogger outreach efforts
Oversee design of Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog
Design, create and manage promotions and Facebook ad campaigns
Compile report for management showing results (ROI)
Advocate for company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly
Monitor trends in Social Media tools, applications, channels, design and strategy
Identify threats and opportunities in user generated content surrounding the business, report to appropriate management
Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Develop brand awareness
Develop content strategies
Monitor market trends
Oversee advertising and marketing activities
Ensure the right message is delivered to the patrons of Living Room
Ultimate Goal: creating a lasting impression among patrons and improving product sales and market share.

Career medium 03
Career medium 05

The Accommodation Guru


Book film and advertising locations all over South Africa.
Provide corporate accommodation and conferencing venues at unbeatable rates.
Great student accommodation options particular to any type of budget.
Great holiday accommodation suggestions.
Ask me today!


Freelance Graphic Design

Graphic Design

I have a passion for design and in my part time I do graphic design for the companies that I work for as well as private clients.

Career medium 03

Online Marketing Guys

Copywriter & SEO Contributor

This is my Monday - Friday madness :) I love writing and every day it's about something else - my work inspires me but there come those days when I am not inspired - a visit to the local for some of the best coffee in the world is all thats needed.
Write SEO copy for any type of client
Create blog posts - (21 December 2012 and back)
Case Studies
Link Building
Track Rankings on Market Sumurai
Social Media interaction
Office entertainer at times...


Villas and Hotels for Africa

Online Co Ordinator

Online & Traffic Co Ordinator
CMS Content Loader.
Source and load images using Slideshow Pro.
Check and approve all content loaded by Product Coordinator.
Incoming Sales Coordinator – I will be the first link between the company and the customer and carry through the booking till payment has been made – also follow up with clients after they have checked out.
Point of contact between hotels/villa owners and company – I will negotiate special confidential rates for certain clientele or events – making sure Villas and Hotels for Africa is the BEST price guaranteed accommodation provider.
Worked closely with the production companies in Cape Town on providing them with brief specific locations.
When a location is booked, I am at the villa/hotel on the day of the shoot making sure nothing is being done which has not been discussed or paid for.
Provided international production companies with really well priced accommodation for their crew.
Design and program weekly newsletter with photoshop and dreamweaver to be sent out via bulk email system.
Analize google analitics from website and bulk email and provide new ideas on how to better stats.
Set up and populate the company blog on Wordpress (first Posterous)
Implement and populate company social media: Twitter & Facebook
Suggest competitions for social media which brought the company a lot of quality followers.
Worked closely with Stonewall – now Native in providing keywords, phrases and optimizing company website for PPC Campaign.
Changed the company website Pagerank from 1 to 4 within 8 months, simply by changing the content on the front page, link building as well as fresh content on blog linking to website.
Test database weekly, removing duplicates, unused emails and generics.
Suggested new look and feel which changed the company website from what it was to what it still is today.
Tested usability of website after development and advised on changes to be implemented by developers.

Career medium 03

Monument Park High School

Matric, Grade 12