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Johan Hörberg

Johan Hörberg

Offering Manager - Postpaid B2C, Offering Management, Mobility Services

TeliaSonera

Offering Manager, Postpaid Consumer at TeliaSonera

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TeliaSonera

Offering Manager - Postpaid B2C, Offering Management, Mobility Services

Telia are Sweden's largest mobile operator with approx. 40% market share.
Working in the heart of Telia's mobility business with the main "locomotive" product, on a weekly basis in contact and reporting to top management.

Responsible for:

- All business management & product development for the Postpaid product B2C in Sweden
- P&L ownership of a over 3 billion SEK business in annual revenues.
- Long term strategy & road-map
- Business & competitive performance
- Pricing & offerings
- Market tactics & campaigns
- Prioritizing & Reporting.
- Customer knowledge & insights.
- Business intelligence & forecasting

Achievements:
- Launching one of the most competitive portfolios in Telia's history in the Swedish market, securing future growth in terms of revenues and stock.
- Launching the first European complete "one ski" data-centric portfolio based on a solely new business model securing future Telecom profitability.

Reporting to: Head of Offering Management, VP Mobility Services Consumer.

Career medium 03
Career
Career medium 03

TeliaSonera

Offering Manager, Prepaid B2C, Offering Management, Mobility Services

Telia Prepaid is one of Sweden’s largest prepaid products with over 1,5 M customers.
Working in the heart of Telia Sweden mobile business with close contact with Telia mobility’s top management on a daily basis.

Responsible for all business management & product development for the Prepaid product B2C in Sweden.

- P&L ownership of a 1 billion SEK business in annual revenues.
- Responsible for
- Long term strategy & roadmaps,
- Business performance
- Pricing & offerings
- Market tactics & campaigns
- Prioritizing & Reporting.
- Customer knowledge and insights
- Product marketing

Achievements

- Awarded best mobile data service 2011 (within the TeliaSonera Group) for innovation and securing long term contracts and revenues in the prepaid business.
- Stopping the decline and instead growing Telia’s prepaid market share in a extremely competitive and declining product market.
- Showing excellent sales improvement, beating targets based on customer insights and careful selection of target groups on a very limited budget.
- Business Innovation. Launching several new portfolios, products and value add services into the Swedish market.
- Complete refurbishing of the Telia Prepaid look & feel and image on the Swedish market.
- Nominated 2012 Species award (world-wide) amongst 130 operators for a very successful security/mobile concept directed towards families with children.
- Leadership achievement. Establishing a new lean cooperation and spirit in the prepaid business & delivery network leading to sharper business & delivery focus throughout the organization.

Reporting to: Head of Offering Management, VP Mobility Services Consumer.

Career

TeliaSonera

Global Product Manager (Director), Mobile Data & Content, TS HeadOffice

*Heading the TeliaSonera Mobile Channel global team consisting of 10 product managers from 7 Teliasonera markets. (Nordic, Baltics & Spain) managing all TS Mobile Channels.
*Managing a key part of the TeliaSonera Content Partner (VAS) business.
*Development of mobile data & content strategies for growth
*Decide and prioritizing development of new and existing product portfolio.
*Business Development. Business Cases
*Business Follow-up

Achievements:
*Establishment of a complete and new TeliaSonera Mobile Channel (Digital channels & Mobile applications) strategy approved by TeliaSonera top management spring 2010.
*Leadership: Setting up the global team consisting of TS country product managers. Created a network and prioritization model for the cross-border PM:s network and also heading the team.
*Establishing a new revolutionary business/product solution for securing operator presence in the mobile device during off portal browsing. Product Launched in 4 countries.
*Developing a common business framework for all 3rd party Content for the TS group.

Reporting to: Head of Global PM Mobile Data & Content Mobility Services TeliaSonera. & Head of Global PM.

Career medium 01
Career
Career medium 05

TeliaSonera Corporate MP&S

Group Technical Manager, TeliaSonera Corporate Marketing, Product & Services, Headoffice

Key Responsibilites:
Group Product Manager (Nordic & Baltic countries) for Product & Services for TeliaSoneras Mobile portal SurfPort and all common interfaces/systems supporting the TS CPA business.

Achievements:
Migrating 10 TeliaSonera brands CPA and portal solutions to one technical platform enabling true economics of scale and synergies

Reporting to: Head of Global Content Business Management.

Career

TeliaSonera

Development Manager, Telia Broadband. FibreLAN business.

Responsible for all software systems used by the TS FiberLAN business delivering TS triple play
solution over Fiber.

Achievements:
-Part of the absolute core team within the “FibreLAN” as an Expert on the system software area.
-In 2 months launching a completely new core software system controlling all FibreLAN services & traffic. Enabling automatic self-provisioning services for Telia broadband customers and fantastic customer service interfaces. Project included market launch of the new fiberLAN tripleplay solution to 40 000 customers. System is still operating delivering triple play to all Telia FibreLAN customers in Sweden

Career medium 01
Career
Career medium 03

TeliaSonera

Technical Project Manager. Telia Mobile, Product & Services

Managing a number of development projects for the TS group. All projects included cross-border project management (Nordic & Baltic countries) with development teams and projects managers in different Telia Markets.

Reporting to: Head of Portal Development, Telia Mobile
Turnover: Different project budgets 1-10 MSEK.

Achievements:
Delivering a cross-border project including a technical solution distributed in 4 different countries as a part of the TeliasSonera launch of MMS services.

Career

SpeedyTomato AB

System Developer

Key Responsibilites:
System Developer within SpeedyTomato development. SpeedyTomato was a Telia owned pan-european mobile portal launched in UK, Italy, Finland, Denmark.

Reporting to: Head of Development, SpeedyTomato

Career medium 04
Career
Career medium 04

Debug

Consultant. Owner

My own company which I was running during my studies at University. Assignments consisted of Software programming, software education etc.

Achievements:
Built some of the early web-shops in Sweden and also developed a system for SMS bidding for
apartments with WAP and WEB access.

Career

Business Economics IFL executive education – Handelshögskolan

Uppsala University

Master Of Science, Computer Science

Telgegymnasiet

Upper secondary school, Economics