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Joel Hoffmann

Joel Hoffmann

Advisory Board Member

BWG Strategy LLC

Phoenix, Arizona Area, us

Objective: Build new business by evangelizing the development of consumer electronics combined with automotive and intelligent transportation Over 30 years experience developing new markets and territories Strategic thinker highlighting sales achievements Salesman that understands engineering as well as business Pa...


BWG Strategy LLC

Advisory Board Member

BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development and personal / professional networking.

I will be at SAE WCX'17 giving demos of the Renesas Skyline car, text me at (248) 345-7947 to get a glimpse of the future.

What companies will bring new vehicles using electronics and software to make them safer? I would bet on suppliers with decades of experience, not newcomers, since the auto industry cannot produce failures that people die or get hurt in.

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Open Mobile Alliance

Automotive Business Development Consultant

Responsible for growing automotive vertical within established mobile technology standards organization.

Engaging members (new and existing) in automotive enabler work items, both adopt/modify and auto specific new projects.

Focus on connected car topics including communications, device management and cross OEM services APIs.

Renesas Electronics Corporation

Open Platform Marketing Manager

Engaging the developer community is a proven model for current automotive design wins.
GENIVI Marketing representation bringing to Renesas an inside view of the priorities and opportunities within GENIVI.
Organizing AGL resource assignments to fit with Renesas strategy.
Evangelist for the open approach to automotive solutions from infotainment to autonomous cars.

Hoffmann Group Consulting, LLC


Developed the Marketing Plan for CV Proving Center with Center for Automotive Research, CVTA, and State of Michigan.

Opened CTO level business relationship with Sprint Nextel for strategic WiMAX automotive integration prototype.

Initiated joint communications with GM OnStar and Skyway for future collaborative product development.

Developed product requirements for voice and text interface to automate Telematics services engine as Product Manager for Skyway.