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Joe Cockrell

Joe Cockrell

Vice Chancellor of Communications

Brandman University - Chapman University System

Laguna Beach, CA

Hi my name is Joe. I am a former journalist and TV news producer with over 20 years of professional experience. Seven important things to know about me: ° A driven communications executive with a commitment to servant leadership, excellence, resourcefulness, integrity, hard work, and hustle. ° I stare down deadlines and shif...

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Brandman University - Chapman University System

Vice Chancellor of Communications

I am the Chief Communications Officer for this nonprofit university focused on working adult and military students (thank you brave people who serve!). I have the privilege of being the university spokesperson and oversee the University Communications department. I established the new university news bureau and launched BrandmanNews.org, which executes strategic brand journalism through compelling stories that are strategically shared across multiple platforms and social media channels. I'm always looking to connect with Brandman students, alumni, faculty and colleagues: as the chief storyteller for Brandman, I'd love to hear your story. Brandman University is on the forefront of modern education, so let's connect if you are a fellow innovator in higher education as well. Below are some video examples of my approach to digital storytelling.

How Southwest Airlines Fuels Brand Journalism with Social Media Listening and Quick Turn Video

"Every seat has a story," Brooks Thomas, Social Business Advisor for Southwest Airlines recently told a crowd of PR professionals. "Whether it's an adventure drawing to a close or a new chapter beginning, everybody's going somewhere for a reason." In

Travel brand fuels communications with visual content