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Joana Baeta

Joana Baeta

Business Analyst

Passionate about Brand Development and CRM through analytics. Always looking for the new trends on Big Data Analysis.

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Daymon Worldwide

Business Analyst

This is when everything fall into place: Marketing & Analytics. Being a Business Analyst in a fortune 500 client in the Office Supplies industry, where my role was identifying opportunities to improve profitability and increase European market share, creating performance reviews for client's senior management and product managers in creating effective marketing mix strategies across Europe.

NOVA Information Management School

Master in Statistics and Information Management, Market Research and CRM

With this course I was able to match two of my passions : Brand Management and Analytics. Already with Marketing Theory from my under-degree, with the Big Data and Statistical tools, I learnt how to manage data, in order to produce powerful insights for data-driven companies on its decision process.