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Joan Lim

Joan Lim

Senior Marketing Communications Specialist (Product Marketing)


Product Marketing and Brand Strategist



Senior Marketing Communications Specialist (Product Marketing)

Manages and implements product marketing strategies for Qualcomm's Mirasol product, MEMS Technology (QMT) division (includes marketing collaborations with Qualcomm Toq, co-marketing with partners/Appcomm/Timex)

Responsible for developing and executing consumer & B2B marketing campaigns with the aim of influencing key stakeholders and customers in support of Qualcomm's technologies and consumer products. Builds customized programs, crafting complex technical information into digestible content targeted towards specific audience segments.

Develops and manages digital storytelling and integrated deployment of online/offline marketing resources including messaging and digital assets for web and social channels, copy writing for digital (web + email/newsletter) and print collateral (product card + brochures), event-specific coordination, staffing, and speakership opportunities.

Project manager for Qualcomm at SID Display Week 2014, participation at MEMS Executive Conference, CES 2014, Project lead for QMT at the Qualcomm Display Summit 2013, working with product engineers in showcasing next generation technologies. Marketing lead for Qualcomm's smartwatch reference design project, partnerships, and smartwatch developers program.

Knowledge in advanced technology display products and the fast growing wearables industry, including smartwatches and fitness trackers.

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Brand Manager - Ice Cream

Handled over 60+ products that belong to the At Home ice cream category

Launched Selecta 3-in-1 Ice Cream, the most affordable ice cream product in its category.
- Drove increase in sales revenue by 35% for the first 3 months of launch
- Conceptualized and Implemented Selecta 3-in-1’s Summer Campaign (TV Ad, Billboards, Print Ads, Activation) – coordinates with advertising, media agencies and third party event organizers

Led cross-functional teams across advertising, media, R&D, sales and production


Georgetown University's McDonough School of Business

Integrated Marketing & Communications

Writes press releases, advisories and blogs
Responsible for website content management and website migration, search engine optimization
Assists in media coordination and monitoring media hits
Handles media monitoring, website analytics, competitive research and analysis
Creation of templates for various projects - survey tracking, school rankings - which saved time on information gathering and input project (from 5 to 2 days)
Initially hired as an intern but promoted to a regular position

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New Zealand Ministry of Foreign Affairs & Trade

Executive Assistant to the Ambassador, Project Lead-Communications, Research and Special Projects

Research on public and economic policy, international development and trade
Head of Mission’s over-all programme (political/economic meetings and social functions)
Coordination with diplomatic missions, international organizations (UN, World Bank), local government agencies, development partners, media and private sector
Wrote press releases, cultural affairs and prepares briefings and research on policy and development
Managed all official travel of the Ambassador and official visits by members of the Ministry
Project head for the annual International Bazaar Foundation fund raising project - raised 102,000 pesos (50% increase in 2009 and 10-15% for the years after)
Administrative coordinator for participants to ASEAN regional forums and trade seminars
Assisted Finance and Administration team on recruitment, human resources matters



Sales Engineering and Product Marketing for Airline Business

Ownership of the monthly Low Cost Carrier Business Outlook Report - created template for information gathering, calculations and charts, distribution lists
Conducted internal communications survey
Creation of training guides for new Technical Sales and Account Managers
Preparation and update of business reports needed by both Unit Manager and Senior Manager

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Universal Robina Corporation

Brand Manager - Snackfoods, Candies

Segment Head – Jack ‘n Jill Snacks & Candies (Domestic/International)
Advertising and Research (TNS, AC Nielsen) Coordinator for Total Candies

Launched Piattos BBQ, Spuds Cheddar-ific Cheese & Spuds BBQ increasing sales revenue by 60%
Developed and implemented Roller Coaster new packaging design and profit improvement program (saved 30% on raw material, manufacturing and packaging costs)
Spearheaded development of new products and variants and new packaging for existing products
Led a cross-functional team across R&D, sales, logistics, production and regional affiliates


American Express Financial Advisors

Financial Analyst

Assisted American Express clients on account management, US stocks and bonds monitoring through Bloomberg, check preparation and processing of wire transfers.

Georgetown University

Master of Professional Studies, Public Relations and Communications, Digital Communications and Strategy

Ecole supérieure des Sciences commerciales d'Angers

Master of Science, International Business

Ateneo de Manila University

Bachelor of Science, Management with International Business

International School Manila

International Baccalareaute Billingual Diploma

Chinese International School

International General Certificate for Secondary Education