Senior Marketing Communications Specialist (Product Marketing)
August 2013 — Present
Manages and implements product marketing strategies for Qualcomm's Mirasol product, MEMS Technology (QMT) division (includes marketing collaborations with Qualcomm Toq, co-marketing with partners/Appcomm/Timex)
Responsible for developing and executing consumer & B2B marketing campaigns with the aim of influencing key stakeholders and customers in support of Qualcomm's technologies and consumer products. Builds customized programs, crafting complex technical information into digestible content targeted towards specific audience segments.
Develops and manages digital storytelling and integrated deployment of online/offline marketing resources including messaging and digital assets for web and social channels, copy writing for digital (web + email/newsletter) and print collateral (product card + brochures), event-specific coordination, staffing, and speakership opportunities.
Project manager for Qualcomm at SID Display Week 2014, participation at MEMS Executive Conference, CES 2014, Project lead for QMT at the Qualcomm Display Summit 2013, working with product engineers in showcasing next generation technologies. Marketing lead for Qualcomm's smartwatch reference design project, partnerships, and smartwatch developers program.
Knowledge in advanced technology display products and the fast growing wearables industry, including smartwatches and fitness trackers.