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Jinghuan Liu Tervalon

Jinghuan Liu Tervalon

Associate Insights Director

Dragon Rouge

Associate Insights Director at Dragon Rouge

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Dragon Rouge

Associate Insights Director

insights- and brand-driven innovation

Oracle Added Value

Associate Director

Lead research team on qualitative projects. Client management and business development.

TideWatch

Project Manager

Career medium 04

New American Dimensions, LLC

Project Manager & Moderator

Qualitative research project manager at this multicultural marketing research company. Manage qualitative research projects from inception to end: write research screener and questionnaire, maintain daily contact with the client and vendor, oversee project recruitment, conduct qualitative research using a variety of methodologies (focus group, ethnography, IDI, etc). Moderate focus groups. Write research reports and present research findings. Areas include: consumer packaged goods, pharmaceutical and healthcare industries, airline, automotive, telecommunication, social media, banking and financial services, and non-profit organizations. Active in exploratory research and new methodology development.

Career

Kent State University

Graduate Assistant

Research assistant on multiple research projects on rural Chinese education. Data collection and ethnographic interviews. Assisted teaching with an undergraduate course Democracy and Education.

Career medium 04
Career

United Nations Development Program

Research Associate

Research on stakeholders in China and South Asia.

Kent State University

MA, Cultural Foundations of Education

Fudan University

BA, Chinese Language and Literature