Rady School of Management
La Jolla, CA
My name is Jimin Lee, a graduating senior at UC-San Diego, studying Communications and International Studies. I'm originally from South Korea, but was raised in the beautiful city of San Francisco, CA, and it heavily impacted me to be an active citizen for diversity, progression, and going green! I am an effective communicato...
[Leadership and learning are indispensable.] -JFK -
Communications/Marketing: Brand Strategy, Public Relations, Media, Social Media, Copywriting, Copyediting, Blogging, and Journalism Public Policy, Lifestyle, Going Green, Fashion, Hospitality - Restaurants, Pop Culture, Arts - Culinary, Fine, & Street, Social Issues: Socioeconomic/Sociopolitical, Travel, and History
NPR, National Geographic, BBC, Al Jazeera, and The U.S. Government Ogilvy, Fleishman Hillard, and Wieden + Kennedy
Rady School of Management
February 2014 — Present
- Selling products at Farmer's Markets for a complex consumer behavioral study abiding by a strict script, improvising answers without disturbing the data, and not releasing confidential, research information.
- Interacting with customers, vendors, and coordinators, strategically implementing tools on the booth for conditions to be executed, collecting data, and setting up equipment and stands.
Bay Bird Inc
September 2013 — December 2013
|| Preparing magazine, online, & TV clippings, media lists, calendar listings, and supervising launch parties (event planning/promo events).
|| Outreaching and finding publicity and media opportunities for clients by researching markets, blogs, people, press, & events.
|| Assisting social media campaigns for multiple clients involving content creation, copyediting posts, exercising brand voice, handling contests, reporting data, and managing SNS through Hootsuite.
Please visit: www.baybirdinc.com
June 2013 — September 2013
|| Optimized (SEO) two categories in the network – ongoing promos and geo-locations – that affected 500+ landing pages, which increased 6% and 18% in visits, respectively, within 3 wks. of post-optimization refresh under the acquisition marketing team (B2C).
|| Managed smaller-scaled projects – ongoing promos, restaurant weeks, and special events; and, assisted w/ projects involving all our 3-tiered clients & partnerships by utilizing its CMS, CRM softwares, researching, and reporting results & interpreting it (B2B).
|| Supported others and their projects by giving a hand to increase efficiency and meet deadlines to help fulfill client satisfaction.
Please visit: www.opentable.com
UCSD University Centers - Events & Marketing
March 2012 — June 2013
|| Spearheaded the 1st place 2012-2013 marketing campaign developing, strategizing, copy-editing, and executing it to the 27,000 students, rebranding the company to a more up to date concept, design, and message.
|| Developed creative marketing contents, wrote press releases, introduced effective goals, opened digital and street marketing assignments, and explored new channels and online social platforms to strengthen presence.
|| Conducted an independent research project on how to improve the student body’s overall satisfaction – collected & presented data.
|| Marketed (street, social media, and online) 200+ of the university’s diverse events that require in-depth knowledge of the operations, administration, map of the campus, and the performers’ art/backgrounds.
|| Managed two Facebook business pages to ensure consistent updates and constant online foot-traffic.
|| Delegated and executed special projects essential to UC San Diego’s knowledge, culture, and community.
|| Redefined the position by upholding special projects and contributing ideas to other institutions on campus.
Please visit: www.universitycenters.ucsd.edu
December 2012 — April 2013
|| Strategized, researched, and managed its Facebook content for its Bali and Thailand travel-guide pages, and contributed to its weekly fashion segment.
|| Acquired and developed new business for its expansion in Perth, Australia.
Assistant Manager / Server
June 2012 — December 2012
|| Thrived in a fast-paced restaurant in a foreign country, revamping its internal inefficiencies - logistics, serving and ringing up customers, and overseeing the kitchen.
|| Adapted quickly to the cultural norms and etiquette, working 9-12 hour work days for a small, independent owned family restaurant.
Z Global Media
January 2012 — May 2012
|| Trained in the areas of digital marketing strategies, market research/analysis, email marketing, and branding to expand the digital presence of small businesses with annual revenue of $1 million.
|| Upheld a market research project of the San Diego golf industry for potential market penetration.
Please visit: http://www.zglobalmarketing.com/
La Jolla Playhouse
Company Management Intern
November 2011 — December 2011
|| Assisted with the operations behind theatre productions, being the liaison for inter-group communications for the artists and the company.
|| Coordinated and provided professional level support, micro-managing residential and personal needs.
|| Contributed to the positive environment, alleviating any formal complaints from the Broadway artists.
Please visit: http://www.lajollaplayhouse.org/
July 2010 — September 2010
|| Cashiered for its busiest department, Brass Pump Shoes, in the heart of downtown S.F.
|| Showcased great responsibility and multi-tasking abilities by being the expert of the merchandise, facilities, register, multi-line phone, and front desk.
|| Utilized its CRM database system to access given information about the customers to optimize their shopping experience.
|| Communicated effectively with the customers, remedying customer issues, answering inquiries, taking calls, dealing with emotional confrontations and unforeseen circumstances, and handling missing/lost purchased products; embodied excellent customer service.
Please visit: www.shop.nordstrom.com
University of California, San Diego Extension
University of California, San Diego
Bachelor of Arts, Communications || International Studies
UC EAP Study Abroad Program, Communications