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Jill Larson

Jill Larson

Principal Program Manager

Microsoft

Greater Seattle Area, us

Marketing & Sales Executive Nearly 20 year track record of Innovative Marketing Strategies that Grow the Bottom Line Hands-on, ROI-focused Marketing and Communications Executive leveraging strong leadership, analytical planning, business development and strategic branding acumen to maximize operations, maintain cont...

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What did you study?

Your education? Kind of a huge deal. Think about how it shaped you. Talk about the moment you figured out your REAL area of study, for example, or some of the biggest lessons you learned, inside or outside class.

Microsoft

Principal Program Manager

Bringing together the productivity of Office and the professional network of LinkedIn.

Microsoft

Director Marketing

I led my team of industry managers to increase awareness and perception and grow share for Surface, Surface Hub and Lumia worldwide with FSI, EDU, Healthcare, Government (PSNS/civil), Manufacturing and Retail.

“Jill has exhibited amazing leadership during our recent organizational re-set”
“She has brought experience and poise to critical conversations and continues to be a creative problem solver and empathetic leader"

• Designed and implemented an industry playbook and GTM strategy for 1st party Microsoft devices across 6 target industries. Positive improvements in perception with key audiences (CAD users, teachers, financial advisors) as measured at events; general commercial A&P improvements in perception; YoY growth accelerated in FSI, PSNS and Education compared to overall commercial business growth
• Created team of well performing individuals who work as a team against a playbook
• Key BG representative at PMM summits and workshops, keeping our subs on track or implementing COEs.
• Directing team in leading partnerships with key ISV partners to increase awareness and build/market solutions that sell devices including OneNote, Docusign, Siemens, AutoCAD and Dassault.
• Led the Surface Book relaunch in Q4, developing an action plan, securing funds and working closely with 9 countries to increase perception, communicate product fixes, ensure seeding/demo devices were available, and driving demand which ultimately built our pipeline and led to on target sell through performance in FY17 Q1.
• Continually delivers on time and highly-rated assets to support our field and partners across 6 industries, including a Campaign in a Box series adopted in 6 markets.

Microsoft

Senior Product Marketing Manager/ Surface

The responsibility of this role was to be the storyteller and GTM lead for Surface with financial services, sales automation, plus lead and develop all Surface commercial BOM (across all audiences from product marketing to enterprise/SMB to industry audiences).

• Developed a model for GTM for Surface audience marketing in FSI and sales automation, including a focus on partnerships, events, target customers and storytelling.
• creation and implementation of 'Surface on Your Turf' week in FSI in NYC, (b) through aided Surface conversations with device SSPs, PMMs, directly at EBCs and other account team members to win sales opportunities and
• Developing and delivered highest-rated (according to partner survey compared against OEM and Apple assets) Surface commercial assets on time for 4 product launches, localized in 19 languages. This involved working with Integrated Marketing, directing commercial photo shoots, developing commercial framework and messaging, ensuring landing across MSFT field and partners.