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Jessica Rogers

Jessica Rogers

Sleepy Hollow, NY

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MEC

Communications Manager

Managed multi-faceted projects across partner agencies such as Marketing, Advertising, Public Relations, Consumers Promotions and Trade
Developed, presented and implemented media plans; serving as primary liaison to clients across Infant, Sun and Feminine Care brand divisions
Aided in digital media plan development and implementation
Corresponded with various buying teams; including barter agencies to plan and execute communications strategies and media
Supervised Communications Analyst and Assistant Planner, delegating workloads for all projects and overseeing stewardship of accounts

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Career
Career medium 04

MEC

Senior Associate

Reported directly to Communications Strategy Director on developing and implementing strategic national communication plans
Performed Wear Out Analysis; examining quantitative and qualitative factors to determine loss of advertising effectiveness due to level of exposure to a given ad or campaign
Maintained media budgets across multiple brand divisions and products; preparing monthly financial documents for both client and partner agencies
Analyzed and prepared monthly competitive reports for all brand divisions

Career

The University of Tampa

Bachelor of Science, Marketing