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Jessica Mendoza

Jessica Mendoza

Digital Marketing Manager

Associated Press

Brooklyn, Other

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Kantar Media

Digital Marketing Strategist

• Manage the North American lead generation page and website redesign.
• Liaise the digital agency and marketing teams across the U.S. and ensure the agency abides by the company’s brand and messaging guidelines.
• Analyze and adjust SEO, SEM, social media and email marketing campaigns on a regular basis to ensure benchmarks are reached.
• Share insights on monthly PR and quarterly digital marketing reports (web analytics, social media, lead generation) for global marketing and regional sales teams.
• Work closely with client support and sales departments to improve and frame content for client newsletters, sales sheets, and internal communications.
• Manage company’s brand presence at more than 10 events, including logistics, sponsorships, premiums, and budget management.

Career medium 05
Career
Career medium 01

Kantar Media

Project Coordinator

• Responsible for beginning-to-end marketing campaigns for digital products involving research, strategic and tactical plans, collateral, events, and reporting.
• Trained marketing leaders and staff from across Kantar companies on social media management. Developed social media and organic search best practices guides to share with internal teams.
• Defined and improve Kantar Media’s online identity by managing website's and social media content, SEO, and SEM.
• Identified infographics as a content type the company could benefit from, helped implementing them, and they remain the most downloaded content in the website since 2010.

Career

Madécasse

Consultant

• Craft monthly sales reports and visual revenue dashboards detailing product, store, region, and distributor performance.
• Created customer relationship processes within Salesforce for the sales and marketing team.

Career medium 02
Career
Career medium 06

Madécasse

Marketing Assistant/Volunteer

• Developed customer newsletter content and promotions, exceeding web sales goal by 43%
• Integrated and managed Facebook and Twitter accounts, increasing website traffic by 85% and newsletter subscriptions by 121%
• Implemented changes to Madécasse’s website to enhance user experience
• Created and analyzed monthly reports on website traffic, newsletter subscriptions, social media effectiveness, and sales revenue and performance

Career

Center for Civic Engagement

Undergraduate Assistant

• Spearheaded first Globalization Day all-day event at Hofstra University that attracted more than 550 students
• Represented Hofstra University on a educational trip to Togo and Ghana, Africa, and strengthened relations with the University of Lomé
• Coordinated marketing campaign for Earth Week, Interfaith Dinner, Globalization Day, Multicultural Mixer, and Day of Dialogue
• Organized and moderated "Climate Change in the Global Environment: Copenhagen 2009" panel for Earth Day event

Career medium 05
Career

Hofstra University Student Computing Services

Supervisor

ZenithOptimedia

Competitive Intelligence Analyst

• Developed Google motion chart comparing share of voice, sales, and advertising spend for Hallmark and Scion
• Utilized Kantar Media (TNS) databases to research TV, radio, print, and online ads; built customized reports
• Updated weekly Verizon wireline and wireless TV advertising data (GRP) reports and client presentation
• Created competitive media analysis on brand loyalty cards for CVS/pharmacy
• Managed ZenithGivesBack employee volunteering event

Career medium 06
Career

Verizon Telecom

Customer Operations Manager Assistant

Marathon Oil Company

Brand Business Development Assistant

• Led team that developed company-wide Cross-Cultural Business Etiquette Guide to strengthen employee-customer relations
• Enhanced recruiting program and created Marathon’s Campus Advantage magazine, which was distributed in 57 schools nation-wide and 7 schools abroad
• Influenced company to print Marathon’s Campus Advantage magazine on post-consumer recycled paper
• Updated brand marketing website for clients and Marathon employees

Career medium 05
Career

Hofstra University

Spanish Tutor

EF International Language School

French

Hofstra University

BBA, Marketing, minor in Philosophy