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Jessica La-Rotta

Jessica La-Rotta

Director of Events

Elite Styles Events





Elite Styles Events

Senior Events Director

• Identifies and collaborates with clients to meet the need and vision of venue/occasion and strategizes to ensure that designs and layouts are executed to the set expectation
• Forecasts expenses and creates budgets as well as ensure their adherence is honored
• Handles events from commencement to fruition to promote positive client relationships and ensure quality service is experienced
• Creates and maintains strong client book which consists of pre-existing as well as new clientele
• Responsible for establishing and retaining profitable and mutually beneficial relationships with third party vendors and key players alike
• Attends Networking Events and Trade Shows to attain additional business contacts and promote the Brand
• Composes graphic designs for fliers, press and media releases to generate media buzz through various social media vehicles
• Coordinates and oversees the development, production, and delivery of brochures, web advertisements, print advertisements, registration forms, and other attendee promotional utensils
• Recruits, trains and evaluates all new hires

Career medium 04

Elite Styles Events

Director of Events

Arts to Grow


Primary point of contact for all Gala project leaders for Events and Catering, Design Communication, and Ticket Sales projects.
Closely work with Executive Director and Gala Event Manager to create clear guidelines, timelines, and expectations for each Gala project and keep events on time and within budget.
Recruit volunteers to fill in as project leaders and team members.
Develop and manager strategies with Project Leaders to create and manage strategies and steps to reach goals and stay under budget.

Career medium 01
Career medium 05



Proactively contacts prospects by cold/warm calling and work with current clients on promotions and events to further develop business.
Set sales goals and ensures they are achieved apart from preparing sales forecasts
Prepare the sales budget and ensures that the budget is adhered to and makes projections of Internet sales revenues.
Monitor the company's website to ensure that customer and sales efficiency is improved online.
Educate client of BMW lineup and do a needs assessment to help client achieve ultimate goal of purchasing a car.
Schedule appointments with prospects and clients to attain business.
Use social network sites to attain more business.




Proactively contacts prospects (i.e local business, concierges, hotels, event planners), and supporters by cold calling and work with current clients on promotions and events to further develop business.

Book and coordinate events for restaurant and venue spaces.

Provide face-to-face marketing during touring and tasting events to uncover opportunities and close business.

Effectively work with Event Director to staff, plan, and execute events and ensure the highest levels of customer satisfaction.
Identify client needs and provide concepts and proposals to book events.
Work closely with our clients to budget and ensure that events support clients' overall objectives.
Responsible for pre-event activities: develop timeline, floor plans, event checklist, BEO and arranging staff prior to event.
Oversee all aspects of event on-sites and create accurate comprehensive post-event archive, as well as events calendar.
Maintain Events Calendar to keep all information accurate and up to date.

Career medium 04
Career medium 06



Schedule on-site appointments with prospects and clients to book events of all types for 150 to 700 attendees.

Conduct budget and needs analyses with clients to discuss and make recommendations regarding themes, strategies, catering, and entertainment to ensure customer satisfaction.

Oversee and execute all aspects of event on-sites and create comprehensive, accurate post-event archive.

Cold-call to develop new leads, prospects, and business.
Develop and maintain beneficial relationships with clients, staff and vendors.
Develop, compose and manage marketing promotional materials such as fliers, eblasts and direct mailers.

Use Events System (Funkey) to manage events calendar as well as log invoice and track payment status.
Perform the roll of the General Manager when he is not present including overseeing the floor staff, scheduling, and adhering to standard operating procedures.
Consistently exceed monthly goals for event bookings, groups, and facility memberships.




Trusted advisor for all aspects of clients' financial needs including transactions, short term savings, long term savings, lending, investments, and small business
Branch leader for financial center sales and service.
Consistent outbound calling to generate new business and manage high-value customer relationships.

Career medium 04
Career medium 05

Verizon Wireless


Meet and exceed monthly sales quotas individually and for the retail location.
Use consultative selling technique and needs analysis to provide wireless solutions and provide world-class customer service.


North Bergen High School

John Jay C

Sociology, Criminology

CUNY John Jay


Bachelor of Arts, Criminology