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Jessica Ketch

Jessica Ketch

Market Research Analyst

Vantage Specialty Ingredients, Inc.

Greater New York City Area, us

Experienced Market Research Analyst with a demonstrated history of working in the cosmetics industry. Skilled in Market Research, Analysis, Data Collection, and Teamwork. Strong research professional with a Bachelor of Arts (B.A.) focused in Psychology and Sociology from Monmouth University.

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Vantage Specialty Ingredients, Inc.

Market Research Analyst

Market Research
- Handle contracts with third party tools
- Assist colleagues with questions regarding tool usage
- Conduct reports per request
- Compile monthly article summary and distribute;
- Collect data and analytics to improve marketing strategy;
- Undertake market analysis to include details on the market characteristics (market size and growth) - - Competitor analysis (product characteristics, competitor marketing strategies, pricing analysis)

New Product Development
- Work with Regulatory to ensure that the content of all promotional material is fully supported by the Product Information and literature,
- Work with Product Management on the coding process, manage some projects on own

New Product Tracking
- Work with finance team to track new product launches and growth over 5 year periods
- Sales Revenue and Margin Analysis
- Sample reporting and support: Sales team as well as Marketing
- Work with suppliers and regional marketing teams to deliver quality products.
- Participate in cross-functional teams to execute product development plan.
- Conduct periodic product analysis and optimize as needed.
- Assist in the writing and editing of marketing materials such as press releases, brochures, and sell sheets
- Compiling market research data as requested and preparing power point presentations to present findings to Marketing Director and VP.

Product Management Support
- Process all change control forms and implement more streamline system;
Principal reports
- Run monthly reports and format so that data can be analyzed and shared with Principals, Principal Director and Marketing team.

V DOT V MARKETING, LLC

Market Research Assistant

- Assist in analysis of survey responses via SurveyMonkey software
- Update data for KPI reporting
- Analyze data across various US markets utilizing Microsoft Excel
- Prepare and present data in MS PowerPoint for client and sponsor presentations