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Jessica Hall

Jessica Hall

Digital Content Specialist

Washington STEM

Tacoma, Other


More Than a Military Spouse

Founder, Blogger

• Founded blog focusing on military life from a spouses' perspective.
• Topics include deployment, friendships, moving, travel, and food.
• Read it at

Career medium 01
Career medium 01

Washington STEM

Digital Content Specialist

• Perform ongoing website maintenance and updates, including editing photos, creating graphics, editing metadata, and adding content.
• Manage social media channels, including Facebook, Twitter, Pinterest, and Instagram. Post content regularly on all channels. Organize photos and videos on Flickr and YouTube as needed.
• Develop strategy for use of website and social media channels to raise awareness of Washington STEM and its work.
• Developed KPIs for all online channels. Pull, calculate, and measure those analytics from website, e-communications, and social media channels.
• Created current e-newsletter templates in MailChimp for email marketing campaigns.
• Created style guide for new website and email marketing templates.
• Migrated content to new CMS and redesigned website which resulted in greater pageviews and time spent on site.

*Started as the Paid Communications Intern in July 2012, title change to Digital Content Specialist occurred May 2013.


Army Installation Newspapers


• Wrote stories for the installation newspapers at Joint Base Lewis-McChord and Fort Huachuca.
• Primarily wrote features about families and travel destinations around the installation. Other beats included construction and general military news.
• Updated website on weekly basis with pictures and stories from latest issue.

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Career medium 01

American Express Publishing

Online Editor, Food & Wine

• Pitched, wrote, and updated slideshows, articles, and blog posts.
• Researched, suggested, and added SEO keywords to articles and slideshows. Also used SEO keywords to determine
• Identified key characteristics, edited, and formatted recipes for website.
• Tested and edited two e-newsletters, one biweekly and one daily.
• Migrated and tagged thousands of recipes to new CMS. Tested new CMS for technical bugs.
• Created Twitter lists of Chefs, Food & Wine staffers, and panelists at Aspen Food & Wine Festival.
• Edited and formatted Facebook chats to feature on website as articles.


Conde Nast

Editorial Intern at

• Pitched, researched and wrote stories for website.
• Worked with partner websites to syndicate articles for blogs.
• Edited and formatted stories for weekly fashion and beauty newsletters.
• Researched photos to accompany articles online.

Career medium 05
Career medium 04

New York University Student Resource Center

Office Assistant

• Provided information about NYU to students, parents, and community.
• Researched, wrote, and edited content and HTML for vacation newsletters and guides.
• Performed general administrative work.



Editorial Intern at Parents

• Wrote weekly for the magazine’s blog (Goodyblog).
• Researched, interviewed experts, and wrote articles for magazine. Edited and fact-checked articles.
• Updated Twitter account regularly.
• Assisted with photo shoots.

Career medium 05
Career medium 04


Web and Television Intern at Good Housekeeping

• Formatted, built, and updated articles for website.
• Researched and added SEO keywords to articles; one update yielded 20,000 more pageviews.
• Assisted in casting and producing Smart Solutions for Moms TV Special.
• Scheduled interviews for Good Housekeeping Reports.
• Wrote weekly syndicated columns and fact sheets to accompany Reports.



• Interviewed women business leaders.
• Researched, wrote and edited articles.
• Organized material for upcoming issues.
• Posted comments and questions to site’s message board.

Career medium 02
Career medium 03

Office of Congressman Harry Mitchell


• Organized and researched information regarding legislation and Arizona constituent organizations.
• Responded to constituent inquiries.
• Wrote draft letters and speeches.


University of Washington

Master of Arts (M.A.), Communication, Digital Media

New York University

Bachelor's of Art, Journalism, History