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Jessica Gross

Jessica Gross

Customer Insights Manager


I'm a researcher who provides insights throughout the product development lifecycle, from uncovering customer needs through to the launch, marketing, and continued support of new products and services.




Research is formalized curiosity. It is poking and prying with a purpose. - Zora Neale Hurston


Customer Insights & Experience Strategist

After working at litl for several months, my role expanded to another of our CEO’s businesses, Aquent. At Aquent, I designed research to address key questions from marketing, product and senior management, building a rich understanding of customers. And as the bridge between customers and Aquent, I ensured customers’ needs were considered when important decisions were made.


Customer Insights & Experience Strategist

In 2013, I joined litl, a mobile app developer in the digital photography space. In addition to running ad-hoc research projects (e.g. video diary, usability testing), I established a market research online community of 150 digital photography enthusiasts. At its peak, I fielded research in the community on a weekly basis and reported findings to senior management.

in4mation insights

Associate Director, Client Service

As the firm grew to a staff of more than 20, I grew to manage projects for clients in a variety of industries, including confectionary, alcohol beverage, health & beauty, and technology. In addition to client service, I also supported business development and marketing, leading the i4i website re-design, writing pitch decks and proposals, and creating marketing collateral.

in4mation insights

Market Research Analyst, Client Service

As the second employee at this new market research consulting firm, I learned project management and client service from the ground up. Supporting the firm’s two founders and growing team, I contributed to every aspect of research from pitches and proposals to analysis and reporting starting from day one.

Bentley University

User Experience Certificate

Courses: Field Methods and User Research, Human Factors and the User Experience, Managing a User-Centered Development Process, Prototyping the User Experience, Creating Persuasion and Influence in Organizations, User and Task Analysis, Beyond Usability: Developing a Comprehensive Understanding of UX, On the Go: UX for Mobile Devices, Usability Testing

New York University - Leonard N. Stern School of Business

Bachelor of Science, Marketing

Graduated magna cum laude, Honor Rolls: Dean's Honor Roll, Student Athlete Honor Roll, Founders' Day Award, Varsity Fencing Team, Teaching Fellowship in Organizational Communication

The Winsor School

High School Diploma