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Jessica Dobis

Jessica Dobis

Marketing Project Manager

The LIVESTRONG Foundation

Washington D.C. Metro Area, us

I am a proactive, analytical, and strategic professional with experience in Digital Innovation, Brand/Marketing, and Information Technology. I have a passion for collaboration, structure, and efficiency and I work best when performing on multiple efforts at once.

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The LIVESTRONG Foundation

Marketing Project Manager

Interesting quick look into how to quantify the benefits of having a social media presence.

Spending on social media marketing continues to grow but what are the metrics that could be measured and should they be benchmark against ROI?

Is it possible to measure social media roi