IFABBO - International Fashion and Beauty Blogger Organization
Social Media & Content Development
April 2013 — Present
Developing plans and making recommendations for social media tactics in synch with the overall marketing strategy to increase brand awareness;
Drafting and executing status updates for social media channels (Twitter, Facebook, Pinterest, Google+) and maintaining iFabbo´s brand presence;
Engaging with community on all platforms to assure a satisfying user experience;
Assisting in organization of social media conference (250+ attendees, 6 panels);
Maintaining member database;
Identifying and assessing new, emerging social media platforms, technology or individuals related to blogging & social media/tech;
Producing and editing blog content on topics of social media & blogging (e.g. SEO, branding)
(Find a portfolio of my editorial work here: http://www.clippings.me/jessicaberger)