The Century Foundation
Director of Digital Content
August 2013 — Present
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Director of Digital Content at The Century Foundation
Writing :: Community Management :: PR Outreach :: Social Media Strategy
Write about pop culture, human interest, art, food policy, politics and more
Provide consultations & social media recommendations for local businesses / nonprofits
Write web/SEO copy & manage communities
Manage PR outreach and booking for clients
-The Next Great Generation
-Eat Drink Better
Project Management :: Copywriting :: Editing
Main point of contact between clients, designers and creative director to ensure projects completion and excellency. Proofread / edit all copy and manage administrative duties.
Clients: Louisiana State University, AARP, Cajun Industries, Cox Media, New Orleans Fashion Week, Alliance Safety Council, American Heart Association, Big Easy Blends, Baton Rouge Blues Fest, Live After Five, Baton Rouge Zoo, Ourso Beychok Political Consulting
Social Media Strategy :: Account Management :: Writing
First hire at start-up digital agency. Managed all social media communities, developed innovative strategy proposals, wrote blog content, created media monitoring reports. Aided in web/SEO copy and crisis communication.
Clients: Charter Communications, Bud Light, American Mustache Institute, Capital One Mascot Challenge, Kennelwood Pet Resorts, Shock Top, Intervet/Schering-Plough Animal Health, FCS Financial.
Marketing :: Creative Development :: PR Outreach :: Events
Developed and ran awareness campaign for film Box Elder’s national release.
Community Management :: Online PR :: Blogging/Social Media Outreach
Promoted website launch from ground level via online channels. Developed blog and social media content. Managed team of students and supervised traffic flow.
Brand Management :: Event Planning :: Fashion Merchandising :: Trend Analysis
Received two promotions within Mizzou system: sales associate > event coordinator > assistant buyer. Built visual merchandising for sales floor. Managed prduction flow between clients and vendors.
Clients: Nike, JanSport, Russell, Champion, Under Armor, Totes Isotoner, Columbia Fleece, YakPak.
Marketing :: Event Planning :: Social Media Outreach
Executed 12 on-campus marketing events. Won award for largest Facebook fan page traffic increase (200%+). Blogged for company at SxSW 2009.