Amadeus IT Group
Marketing Communications Intern
November 2013 — Present
Jeremy effectively conceptualized digital and social media campaigns to generate awareness and fan engagement. His responsibilities included direct mail campaigns, website content (CRC input), social media, marketing analytics, and design. He also monitored effectiveness of marketing strategies, monitoring analytics in audience reach, and feedback to deliver effective brand positioning.
-Coordinated and tracked support-related requests
-Track metrics to gauge effectiveness of Marketing Communications related programs.
-Copywriting for a variety of media, including social, digital and offline, internal and external communications.
-Assisting with social media programs, including publishing, tracking and engagement.
-Assisting with concept and design.
-Suggested improvements, generated new ideas to areas worth exploration that help meet department goals and commercial objectives.
-Respond and traffic responses received through various communication touch points.
-Assist with content creation, targeting and publication utilizing CMS, statistical and marketing database tools.
-Update Internal and external Web sites.
-Competitor, industry and Marketing Communications research.