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Jenny Lo

Jenny Lo

Council Member

Student Technology Council, UC Berkeley

Masters of Information Management & Systems, UC Berkeley. Currently seeking for summer internships.


Student Technology Council, UC Berkeley

Council Member

Campus Technology Improvement
• Working with university staff across multiple departments, technology consultants and vendors to determine technical and functional requirements, use cases for UC Berkeley's new campus enrollment system.
• This project, known as the Student Information Systems (SIS) Replacement project, is set to build a new platform integrating multi-departmental aspects, such as: undergraduate admissions, financial aid, student accounts and billing, registration, student records, and academic advising.

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Social Media Research Analyst

Research Design and Project Management
• IBM: Managed a team of analysts in researching IBM’s online reputation after a particular event. Developed a new research methodology to mimic real-time social media analysis, which became a key product offering at Converseon.
• WOMMA (Word of Mouth Marketing Association): Member of WOMMA's Value of WOM Committee and participated in the preliminary research design process for measuring the ROI of various types of marketing.
• Advertising Research Foundation (ARF): Contributed to the research on consumers' purchase process of certain goods, such as automobiles, electronics and groceries, through the use of digital and social media. Final paper was published as an ARF White Paper.

Experience with International Clients
• Walmart: Led the Chinese social media component of a large-scale global research project on Walmart’s brand reputation and consumer responses to their corporate initiatives. Overall project received the 2011 Digiday SAMMY Award for the Best Social Listening Strategy.
• Coca-Cola: Directed the Asian component of a global, multi-language project focusing on the study on how young adults engage with each other online to discuss food and beverages. Coca-Cola utilized research findings towards developing their new advertising campaign.

Data Analysis
• Performed analysis on Twitter, Facebook, forum and blogging platforms on acquired data by using statistical software, such as R and Cytoscape.
• IBM: Conducted social media listening and influencer research for IBM on a range of technologies. Utilized network analysis to determine how influencers interact with one another online, ultimately providing criteria for prioritizing outreach.

Recruitment and Training
• Interviewed, trained, and managed new interns and contractors.
• Wrote and edited training materials and product documentation for all research analysts.


New York Society for Security Analysts (NYSSA)

New Media Editorial Intern

• Acquired, edited and posted articles on the Finance Professionals' Post, a financial blog at NYSSA.
• Kept readers informed about NYSSA’s news and events by managing NYSSA’s bimonthly newsletter and presence on Facebook and other social media networks.
• Evaluated and tracked social media campaign progress on behalf of the organization.

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WANT Branding

Branding Intern

• Assisted in brand evolution and brand naming projects for top companies, such as Time Warner Cable and Valspar.
• Performed extensive background research on client's brand architecture.
• Conducted trademark searches on potential names for clients.


SAATHII and the United Nations Development Programme in India (UNDP India)

HIV & AIDS Educational Program Instructor

• Coordinated HIV/AIDS prevention seminars and workshops in 10 different high schools for more than 100 students.
• Developed lesson plans for schools and issued progress reports to SAATHII and UNDP India.

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UC Berkeley

Master of Information Systems and Management (MIMS), Data Analysis, Human Computer Interaction, User Experience Design and Research

Wesleyan University

B.A., College of Social Studies

The American University in Cairo

Study Abroad, Arabic, Political Science

Sha Tin College, Hong Kong