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Jenny Julius

Jenny Julius

Marketing Consultant

Alter Cycles

New York, NY

I'm passionate about helping people find new, meaningful paths to engagement, while enabling positive and productive work environments. I believe in the importance of exploring new places and ideas, and learning from as many people and cultures as possible. I also love to make people laugh and feel comfortable within ...

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Alter Cycles

Marketing Consultant

Rebranded website introducing more vibrant text and multimedia content.
Oversaw video production and content strategy to meet Alter Cycles’ initiatives in print and digital media.
Developed overall social media strategy for optimal audience engagement.
Worked collaboratively with design team to create cohesive promotional messaging.

IBM Studios via VSA Partners, Inc.

Agile Coach/Scrum Master

Facilitated a variety of workshops: visioning sessions; Story-mapping sessions; Planning and brainstorming workshops for internal and external stakeholders; Scrum training for new team members, stakeholders and other interested parties.
Introduced the concepts and adoption of Agile values, principles, methods and practices both inside VSA as well as within IBM Studios

VSA Partners

Project Manager

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Team Detroit

Digital Assistant Account Executive

- National digital brand Assistant Account Executive for the Ford F-Series, Mustang, and Police Interceptor nameplates.
- Boosted site traffic by 45% while serving as the account lead on the Police Interceptor site. This was done through intensive site analysis, comprehensive site redesign, and supporting strategic CRM initiatives.
- Recommended video talent and compiled product data for an interactive campaign with over 180,000 monthly visitors.
- Guided the implementation of the updated 2014 Mustang Customizer, which recently reached 2,000,000 uniquely customized Mustangs, on multiple platforms. These platforms include Ford.com, Mobile, Facebook and Xbox.
- Anticipated and interpreted clients’ creative and production needs, determined technical requirements and scope limitations, and supported internal teams on various projects across Ford.com.
- Strategized with senior executives to develop and present high-level marketing plans to clients.
- Managed daily client requests and internal communications, including budget approvals, creative feedback, and project execution.

Career

Team Detroit

Integrated Production Traffic Coordinator

- Coordinated the seven different national accounts for Ford Car, as well as the emerging Ford Global account.
- Streamlined the approvals and generated the 2013 Mustang ad for the 2012 Sports Illustrated: Swimsuit Edition. Three weeks later Maxim placed the Mustang + model duo as #89 on their Sexiest Women on Earth.
- Central point of contact for Account, Creative, Print Production, Product Information and Legal departments on national print, broadcast, and digital advertisements.
- Collaborated with Media Planning and Print Production to ensure the timely generation of over 300 insertion orders and fulfillment of materials to national and local publications within a four month time span for the 2012 Focus launch.
- Trained new-hire Traffic Coordinators in following process, the budget approval systems, and mentored their transition onto the various account teams across the agency.

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Career

Grand Valley State University

BA, Advertising and Public Relations

University of Macerata

The impact of art and architectural history on modern society