Digital Assistant Account Executive
May 2012 — June 2013
- National digital brand Assistant Account Executive for the Ford F-Series, Mustang, and Police Interceptor nameplates.
- Boosted site traffic by 45% while serving as the account lead on the Police Interceptor site. This was done through intensive site analysis, comprehensive site redesign, and supporting strategic CRM initiatives.
- Recommended video talent and compiled product data for an interactive campaign with over 180,000 monthly visitors.
- Guided the implementation of the updated 2014 Mustang Customizer, which recently reached 2,000,000 uniquely customized Mustangs, on multiple platforms. These platforms include Ford.com, Mobile, Facebook and Xbox.
- Anticipated and interpreted clients’ creative and production needs, determined technical requirements and scope limitations, and supported internal teams on various projects across Ford.com.
- Strategized with senior executives to develop and present high-level marketing plans to clients.
- Managed daily client requests and internal communications, including budget approvals, creative feedback, and project execution.