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Jenny Gall

Jenny Gall

Senior Marketing Coordinator

Columbia College

Columbia, MO

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Columbia College

Senior Marketing Coordinator

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Trulaske College of Business | University of Missouri

Social Media Graduate Assistant

• Develop and implement strategies for Facebook, Twitter, Wordpress accounts
• Create and coordinate Facebook and Twitter posts resulting in weekly increases in page likes and followers
• Manage the Crosby MBA Blog on Wordpress including creating posts, supervising and editing
posts from other authors, moderating comments, and updating site pages as necessary for improved user experience

Career

Dairy Queen

Manager

Dairy Queen Restaurant is a fast-food chain specializing in ice cream treats and other American food.

• Trained employees in operational procedures and customer service skills
• Managed day-to-day operations including balancing daily sales and deposits, interacting with
patrons, and ensuring high product quality and customer satisfaction
• Balanced and recorded daily sales, cash in drawers, and items sold
• Managed day-to-day operations including preparing the store for opening, cleaning machines,
and serving patrons

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Career
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Disney Vacation Club

National Marketing Strategy and Lead Management Professional Intern

Disney Vacation Club is a timeshare company that allows Guests to buy a deeded, real estate interest in a Disney Vacation Club Resort. The National Marketing Strategy and Lead Management Team focused on building programs and strategies that drove greater lead engagement and sales acceleration, primarily through the Telesales channel.

• Created and implemented an intern on-boarding process to accelerate intern orientation as well as education in key business processes
• Coordinated strategic content of prospect website and launched mobile prospect website
• Provided strategic input for e-mail and direct mail tactics and programs including pre-arrival communication streams, catapults, and price increase communications
• Developed online sweepstakes with corresponding online board game to drive brand awareness among Guests
• Collaborated with media-buying partners to provide strategic input on direct response television program content and success metrics and liaised with external call center to ensure quality telesales Guest experience
• Assisted teammates with budget management and forecasting of $6 million team budget
• Managed inventory of over 40 pieces of cross-channel collateral by communicating with both internal and external partners to prevent shortages and to verify up-to-date content in pieces

Career

Mustard Seed Fair Trade

Marketing Intern

Mustard Seed Fair Trade Company is a non-profit retail store that sells fair-trade products made by artisans worldwide.

• Developed and executed a marketing plan based on the company and its product offerings
• Worked with Executive Director to develop promotional material for various media including print collateral and broadcast commercials
• Managed and created content for Social Media outlets including Facebook and Twitter
• Created monthly and bi-weekly e-newsletters detailing product information and store events
• Communicated and cooperated with other interns and the Executive Director to coordinate store events

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Career

University of Missouri-Columbia, College of Business

Master of Business Administration (M.B.A.), Marketing, Marketing Analytics

University of Missouri-Columbia

Bachelor of Science (B.S.), Marketing

University of Missouri-Columbia

Bachelor of Arts (B.A.), History

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