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Jennifer Wei

Jennifer Wei

International Marketing Assistant Product Manager - L'Oreal Paris Skincare DMI

L'Oréal

Shanghai, Shanghai

Creating the world's most accessible beauty products and driving digital conversations around them. Highly-analytical and creative individual passionate about marketing with experience in CPG, luxury and tech industries | Strong appreciation and understanding of cultures in the United States, Western Europe, and China | Bach...

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L'Oréal

International Marketing Assistant Product Manager - L'Oreal Paris Skincare DMI

1. PRODUCT MARKETING (50%)
- Assists in product development and launch of Age Perfect and Wrinkle Expert product extensions, including product conceptualization, market bench marking, design, packaging, & communication
- Coordinates product launches across Europe: tracks 360-degree marketing plans, product performances, & consumer research panels

2. DIGITAL MARKETING (50%)
- Develops Instagram strategy @Lorealskin for all L'Oreal Paris Skincare products
- Creates content and digital assets for Instagram
- Coordinates with third party influencer teams, digital team, PR team, & Makeup and Haircare digital teams to produce co-branded assets and drive conversation across company-wide marketing activities