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Jennifer Smith

Jennifer Smith

Senior Strategy Consultant

Interbrand

New York, Other

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Interbrand

Senior Strategy Consultant

Work with Fortune 500 companies to create value for their business through strategic alignment of their brand
o Client lead and strategist for accounting firm merger rebrand: proposition, visual identity and implementation
o Creating and executing brand implementation, associate brand engagement, environmental branding, messaging and sub-brand migration strategies for Healthcare organization. Grew client to 3rd highest account
o Driving global growth for non-profit through development of a more effective architecture and rebrand
o Developed strategic foundation for hospitality client global logo redesign
o Led multiple projects for packaging client from an acquisition transition strategy to developing an ingredient brand consumer facing approach to incorporating digital and corporate citizenship strategies for increasing brand value
o Led strategy for technology company understanding the strength of the brand in order to develop proposition, architecture, and naming that will enhance position within evolving market

Provide strategic insights for new business pitch and RFP responses

Co-lead Corporate Citizenship Practice and non-profit strategy projects for Harvard and City Year

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3M

Strategic Marketing Supervisor

Experience included various strategy, marketing and communications projects across multiple 3M businesses
o Brand ambassador for corporate brand, responsible for educating and aiding transition with business leaders
o Managed & developed social media strategy for Orthodontia division
o Guided, created, & managed brand & interactive strategies for Health & Safety Division
o Developed marketing strategy for western Europe’s Tier 2 flanking strategy for new product launch
o Created product portioning and messaging strategy for new Architectural Markets division
o Organized strategy and coordination of green products from seven 3M businesses for 2009 Greenbuild conference
o Recommended marketing strategy & new market penetration based on POS data analysis and reclassification
o Created e-marketing campaign for Greg Biffle 3M Braces promotion
o Social Media: Developed guidelines and toolkits for social media tactics, social networking sites and video
o Developed global sustainability strategic messaging and communications plan, tactics & subsidiary training
o Conducted market and segmentation assessment for Construction/Home Senior Safety line of products
o Renewable Energy competitive audit and threat level assessment for greater market share potential identification
o Digital billboard market and VOC assessment and communications plan for media buyers and advertisers

Career

Macquarium Intelligent Communications

Business Analyst

• Designed and managed implementation of website redesign and online quote form application for GMAC Insurance, increasing quotes generated by 20%. Utilized search engine optimization to increase listing rank
• Implemented employee portal for US Kids Golf, reducing time and cost for processing customer orders
• Drove internal collaborative project worksite used to improve communications with clients and project teams
• Utilized bug tracking tool to monitor and test project quality in preparation for successful site launch
• Conducted industry market research for a new company differentiation strategy

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Ernst & Young

Consultant, Advisory Services

• Managed implementation of a call volume outsourcing transition with a potential cost savings of $67.3M. Contributed to the development of leading practices for contract negotiations and performance measurement
• Developed implementation plan for contact center management of absentee and attrition rates; $4.7M savings
• Determined consolidation and outsourcing opportunities for contact center with estimated annual OPEX savings of $7.2M
• Negotiated financial support for internal Professional Women’s Network - Coordinated multi-practice annual meetings

Career

Vanderbilt University - Owen Graduate School of Management

MBA, Strategy and Marketing

WHU - Otto Beisheim Graduate School of Management

Global Economics

Georgia Institute of Technology

BS Industrial and Systems Engineering, Engineering

National University of Singapore / NUS

Industrial Engineering

The Hong Kong University of Science and Technology

Industrial Engineering