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jennifer rust

jennifer rust

Senior Director of Global Merchandising

Cobra PUMA Golf

Passionate, energetic and dedicated to company goals, with extensive knowledge of athletic and sport specialty apparel, footwear and accessories industry. Main accomplishments include development of new business, creation and positioning of iconic products, lifecycle management and building strong relationships with r...

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Cobra PUMA Golf

Senior Director of Global Merchandising

I have been fortunate to develop an extensive skill set that focuses on my 3 passions, fashion, sport and business development. As a key stake holder within the senior team at CPG we recently achieved a 10% growth in global annual sales by streamlining our product assortments, identifying iconic styles and developing strong GTM plans.

York University

BA, Economics

My interst in economics began in high school, the first year of university was very challenging one of our main Economics classes started with over 300 students just after mid terms the class was reduced to 175 students. I was a part of an ecomonics study group my first year until graduation; we all had different skill sets which contributed to our term paper and exame success