Vice President, Brand Marketing and Communications
June 2013 — Present
At PMK*BNC, I lead a team of talented marketers in strategy and execution of brand marketing campaigns.
My team’s work includes messaging, public and media relations, experiential marketing, advertising and media buying, influencer marketing, and digital marketing (including content, social media, and search).
Accounts I’ve managed at the agency have included a Fortune 500 insurance and financial solutions company, a portfolio of beverage brands, and a non-profit.
Additionally, I co-lead a unique think tank program leveraging USC graduate students. They have been conducting research projects focused on celebrity influence, generational marketing strategies, and social media strategies. The findings are presented to senior management at USC and PMK*BNC, and are relied upon by the agency’s clients.
Some of the media I've produced for my client, Genworth Financial, is highlighted below via the video wall.