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Jennifer Rosenbaum

Jennifer Rosenbaum

Vice President, Brand Marketing and Communications


My unique career path has given me a broad perspective as a brand marketing executive and strategist. I excel in looking at marketing initiatives holistically, understanding how all the pieces of an integrated marketing campaign will affect each other and benefit the brand. I believe that solid marketing strategy is the fou...






Vice President, Brand Marketing and Communications

At PMK*BNC, I lead a team of talented marketers in strategy and execution of brand marketing campaigns.

My team’s work includes messaging, public and media relations, experiential marketing, advertising and media buying, influencer marketing, and digital marketing (including content, social media, and search).

Accounts I’ve managed at the agency have included a Fortune 500 insurance and financial solutions company, a portfolio of beverage brands, and a non-profit.

Additionally, I co-lead a unique think tank program leveraging USC graduate students. They have been conducting research projects focused on celebrity influence, generational marketing strategies, and social media strategies. The findings are presented to senior management at USC and PMK*BNC, and are relied upon by the agency’s clients.

Some of the media I've produced for my client, Genworth Financial, is highlighted below via the video wall.

Career medium 06

Robot skycaps and back-saving exoskeletons arrive at Japan airport | ZDNet -

In preparation for the 2020 Olympics, officials at Tokyo's Haneda airport are giving robots from Cyberdyne, Inc., some on-the-job training.