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Jennifer O

Jennifer O

Incoming Student

Dev Bootcamp

Chicago, IL




Contribute content on Beauty Products


A source for in depth information on skin care and skin care practices around the world.

The NPD Group

Market Research Analyst, Client Development

Accounts: Nestle, Dunkin' Brands (Dunkin Donuts & Baskin Robbins), McCain Foods USA

• Provide in depth market analysis on brand positioning, consumers & occasions
• Conduct training presentations to above clients on the use of proprietary analysis tools
• Produce detailed monthly reports on clients' market performance

Career medium 03

Dev Bootcamp

Incoming Student

Harambe Entrepreneur Alliance


Serve as consumer goods advocate for members seeking to enter CPG market within Africa

University of Chicago Booth School of Business

Summer Student

Accepted to competitive summer business program that focused on fundamentals of accounting, finance, and marketing

University of Chicago

Study Abroad Participant

Completed 10-weeks of Mandarin language training alongside three intensive social science courses

Career medium 01

University of Chicago -African Research Studies Recipient

Skin Bleaching Consumer Study

I have gone further in my passion for consumer products by studying the use of skin care products in Ghanaian women in Kumasi, Ghana. This research is central to my current BA thesis, which utilizes survey data I gathered from consumers and leading dermatologists, regarding their use and/or contact with certain beauty products. Within this, I engaged in strategic planning, survey design and data analysis; all of which has been very helpful in both conceptualizing the consumer and understanding how certain brands create value for their consumers. My work is ongoing and is currently being considered for honors credentials.


University of Chicago



Lab Tech

Renmin University of China

Economics, Political Science, Public Policy

University of Chicago

Honors, Bachelor of Arts (B.A.)

Northside College Prep H.S.