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Jennifer Newtson

Jennifer Newtson

Director of Sales

Courtyard by Marriott

Richland/Kennewick/Pasco, Washington Area

Director of Sales at Courtyard by Marriott

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Courtyard by Marriott

Director of Sales

Direct the solicitation efforts of the sales staff through effective oral and written communication
while overseeing rate, date and space commitments for group room sales within the hotel.
Administer the staffing, training and performance reviews for the Sales Department.  Ensure
training programs are conducted regularly and the hotel’s standards of performance are met.  
Give guidance and counsel staff toward improvement.
Complies and directs the preparation of reports pertaining to the operation of the Sales
Department - the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, Answer Net reports and Sales Meeting Minutes.
Coordinate ongoing research of the travel industry to detect market trends and related
information for development of new marketing strategies.  Make recommendations
to improve potential from various markets.
Develop and conduct persuasive verbal sale presentations to prospective clients.  Internally
promote the hotel’s programs.  Meet with and entertain clients.
Initiate preparation of computerized annual Market Plan and execute plans as outlines, critically
examining and adjusting as deemed necessary by current market conditions.
Organize scheduled Sales Department and related meetings.
Conduct site tours of hotel and meeting facilities
Travel to industry related Trade Shows and Conventions