September 2012 — August 2013
Copywriting: I wrote copy that complemented each brand’s unique voice and positioning. My experience in copy development includes headlines, taglines, product names, package copy, advertisement copy, articles, press releases, sell sheet copy, signage, brand identity and conceptual.
Proofreading: I proofread designs across all channels of print publication including package design, posters, advertisements, displays and brochures to name a few. I was knowledgeable in each individual brand’s standards and worked to maintain a coherent brand message across copy and visuals. I also proofread all BrandFirst communications including proposals and presentations.
Brand Research and Development: I conducted research for various projects and compiled presentations based on my research for new business development. I also worked on brand strategy alongside the rest of the BrandFirst team. For our own rebranding efforts, I focused on developing and maintaining a branded voice across all BrandFirst communications.
Social Media Management: I strategized, created, and managed updates for BrandFirst’s Facebook, Twitter, and Pinterest. On Twitter I created a unique, branded voice for our presence that reflected the agency’s sense of humor and design aesthetic.
Administrative Duties: I was responsible for answering the main phone line, directing all calls, and taking messages. I also took detailed notes during meetings which I later typed and distributed to the team. Other administrative duties included bulk mailings of BrandFirst communications and the filing and organization of job bags.