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Jennifer Kelly

Jennifer Kelly

Account Supervisor

Weber Shandwick

I'm a public relations professional specializing in clean technology and business-to-business technology markets.

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Interests

Clean Technology, Energy, Mobile, Software, Networking Technology, Security, Social Media, Brand Identity, C-level Thought Leadership, Corporate & Crisis Communications

Head of PR at a clean energy company

Weber Shandwick

Account Supervisor

Clients include Verizon, NETGEAR, Solazyme, Honeywell and OneRoof Energy

CleanTECH San Diego

Communications Director

Worked as communications director for CleanTECH San Diego, a non-profit cleantech business acceleration and advocacy organization, where I manage external corporate communications and the organization's role in the Smart City San Diego initiative.

Headed up media relations, blogging and social media campaigns; facilitated member coverage and provided PR counsel to member companies

Grew CleanTECH San Diego’s earned media by 1,000 percent in 12 months; garnered company coverage in major publications including Bloomberg, The Atlantic, U-T San Diego and KPBS

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Career

Formula Public Relations

Account Executive

Clients included Cymer, KLA-Tencor, Legend3D, Ormco

Weber Shandwick

Account Executive

Clients included Motorola Mobility, eMeter, Recurrent Energy, Suntech America, VantagePoint Capital Partners and Juniper Networks. For Juniper Networks, I played a key role in several global launches for their mobility, data center, and security business groups, upleveling Juniper executives in the cybersecurity thought leadership community and revamping the company's crisis communications response plan.

I also played a key role in new business development for the Weber Shandwick Cleantech division; implemented strategic social media and measurement programs for clients; maintained Juniper Networks corporate Twitter account

Pitching efforts resulted in client coverage in TIME, The Wall Street Journal, Reuters, AllThingsD, NPR, Bloomberg, The Washington Post, and The Street; garnered client meetings with The New York Times, CNN, and Dow Jones Newswires, among others

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Weber Shandwick

Assistant Account Executive

I supported day-to-day account activities; conducted media/analyst relations for a variety of technology clients; led thought leadership and pitch campaign development; supported new business proposals; researched speaking and award opportunities

Career

Vantage Communications

Intern

I wrote and edited press releases and pitches; conducted outreach to media and analyst contacts for business-to-business mobile, software and clean technology clients; tracked media coverage and maintained clip database; assembled monthly reports, agendas and presentation materials; assisted video production of client social media materials; prepared clients for on-camera appearances; researched trade show, speaking, and editorial opportunities for clients; provided administrative support to account teams as needed; created on boarding/new client brief for team

Pitching efforts resulted in client coverage in Reuters, San Francisco Business Times, and VentureBeat

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KRON-TV

Assignment Desk Intern

I worked on the KRON 4 assignment desk as an intern where I received and filtered news tips via phone and email; made beat calls to local fire and police stations; monitored scanners, newspapers and wires for news tips; organized and distributed anchor scripts; assisted the evening producer; communicated daily with helicopter team during evening show live shots; interviewed city officials for several stories, including San Francisco mayor Gavin Newsom

Career

KIRO TV

Summer Intern

I served as a summer intern for the KIRO 7 Eyewitness News team, where I wrote and posted breaking news stories on the station website; assisted reporters and photographers in live trucks; received news tips via phone and email; chased developing news, i.e. a story on an Amber Alert missing girl

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The Daily Californian

Assistant News Editor, Assistant Opinion Editor, Staff Writer

At the Daily Cal, I held a variety of reporter and editor positions; developed and assigned deadline, feature and investigative news stories to a staff of 20 writers for a 10,000-circulation newspaper; trained new reporters

I also conceptualized and reported for a special three-part series on homelessness in the city of Berkeley, which included spending a night in People’s Park, a designated site for the homeless.

Career

The Seattle Times

Freelance Columnist

I researched and wrote stories for NEXT, a weekly opinion print insert and blog aimed at the 18-25 age demographic for a 234,000-circulation newspaper.

University of California, Berkeley

Bachelor of Arts, Mass Communications

University of Granada

Spanish