Clean Technology, Energy, Mobile, Software, Networking Technology, Security, Social Media, Brand Identity, C-level Thought Leadership, Corporate & Crisis Communications
I'm a public relations professional specializing in clean technology and business-to-business technology markets.
Head of PR at a clean energy company
April 2013 — Present
Clients include Verizon, NETGEAR, Solazyme, Honeywell and OneRoof Energy
CleanTECH San Diego
January 2012 — March 2013
Worked as communications director for CleanTECH San Diego, a non-profit cleantech business acceleration and advocacy organization, where I manage external corporate communications and the organization's role in the Smart City San Diego initiative.
Headed up media relations, blogging and social media campaigns; facilitated member coverage and provided PR counsel to member companies
Grew CleanTECH San Diego’s earned media by 1,000 percent in 12 months; garnered company coverage in major publications including Bloomberg, The Atlantic, U-T San Diego and KPBS
Formula Public Relations
September 2011 — December 2011
Clients included Cymer, KLA-Tencor, Legend3D, Ormco
September 2010 — September 2011
Clients included Motorola Mobility, eMeter, Recurrent Energy, Suntech America, VantagePoint Capital Partners and Juniper Networks. For Juniper Networks, I played a key role in several global launches for their mobility, data center, and security business groups, upleveling Juniper executives in the cybersecurity thought leadership community and revamping the company's crisis communications response plan.
I also played a key role in new business development for the Weber Shandwick Cleantech division; implemented strategic social media and measurement programs for clients; maintained Juniper Networks corporate Twitter account
Pitching efforts resulted in client coverage in TIME, The Wall Street Journal, Reuters, AllThingsD, NPR, Bloomberg, The Washington Post, and The Street; garnered client meetings with The New York Times, CNN, and Dow Jones Newswires, among others
Assistant Account Executive
December 2009 — September 2010
I supported day-to-day account activities; conducted media/analyst relations for a variety of technology clients; led thought leadership and pitch campaign development; supported new business proposals; researched speaking and award opportunities
May 2009 — November 2009
I wrote and edited press releases and pitches; conducted outreach to media and analyst contacts for business-to-business mobile, software and clean technology clients; tracked media coverage and maintained clip database; assembled monthly reports, agendas and presentation materials; assisted video production of client social media materials; prepared clients for on-camera appearances; researched trade show, speaking, and editorial opportunities for clients; provided administrative support to account teams as needed; created on boarding/new client brief for team
Pitching efforts resulted in client coverage in Reuters, San Francisco Business Times, and VentureBeat
Assignment Desk Intern
September 2007 — December 2007
I worked on the KRON 4 assignment desk as an intern where I received and filtered news tips via phone and email; made beat calls to local fire and police stations; monitored scanners, newspapers and wires for news tips; organized and distributed anchor scripts; assisted the evening producer; communicated daily with helicopter team during evening show live shots; interviewed city officials for several stories, including San Francisco mayor Gavin Newsom
June 2007 — August 2007
I served as a summer intern for the KIRO 7 Eyewitness News team, where I wrote and posted breaking news stories on the station website; assisted reporters and photographers in live trucks; received news tips via phone and email; chased developing news, i.e. a story on an Amber Alert missing girl
The Daily Californian
Assistant News Editor, Assistant Opinion Editor, Staff Writer
September 2004 — October 2006
At the Daily Cal, I held a variety of reporter and editor positions; developed and assigned deadline, feature and investigative news stories to a staff of 20 writers for a 10,000-circulation newspaper; trained new reporters
I also conceptualized and reported for a special three-part series on homelessness in the city of Berkeley, which included spending a night in People’s Park, a designated site for the homeless.
The Seattle Times
May 2003 — August 2004
I researched and wrote stories for NEXT, a weekly opinion print insert and blog aimed at the 18-25 age demographic for a 234,000-circulation newspaper.
University of California, Berkeley
Bachelor of Arts, Mass Communications
University of Granada