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Jennifer Handshew

Jennifer Handshew

Founder and Chief Consultant

180 Marketing Communications

Portland, Oregon Area, us

As a problem-solving and strategic-minded executive with over 20 years of experience, I work with B2B and B2C technology companies, advertising and marketing agencies and B2B professional services' firms to achieve their short-term and long-term business goals with comprehensive, communications programs leve...

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180 Marketing Communications

Founder

We work with global companies, PR agencies and marketing agencies to supplement and support their efforts to develop comprehensive marketing communications programs and strategies to help grow businesses, take them to the next level (strategic partnerships, M&A, IPO) or simply generate awareness in the marketplace.

-Develop end-to-end internal and external communications strategies and programs.
-Work with media and analysts to create critical dialogues between clients, journalists and analysts utilizing traditional and digital strategies.
-Develop and lead media and influencer strategies for clients and agencies.
-Oversee the development and management of integrated communications programs to help increase brand relevance and awareness.

Additional to the above, Jennifer's team provides:
-Brand identity
-Content development and marketing
-Event support
-Support for sales to integrate marketing efforts
-Website design

Emarsys

Head of Global PR

-Oversaw internal and external communications (development, strategy and planning)
-Managed and monitored PR activities across the APAC, DACH, Turkey, UK and US regions
-Provides strategic guidance to country managers helping them achieve monthly targets
-Spearheaded the company’s targeted global industry analyst relations program

Berkeley PR (a UK Company)

Director, North America

CLIENT MARKETS: Enterprise, security, fin-tech
-Enabled UK and European companies to garner US media and analyst coverage utilizing traditional and digital strategies.
-Developed and led media and influencer strategies for clients.
-Oversaw the development and management of integrated communications programs to help increase brand relevance and awareness in the US.

UC Santa Barbara

Bachelor's, English

Studied the impact history had on writing. Additionally, focused on race relations and how oppression was expressed through writers going back to the 1800s.

iMiller Public Relations

Executive Vice President

CLIENT MARKETS: Telecom, mobile, data centers and networking
-Developed and led media and influencer strategies for iMPR clients.
-Oversaw the development and management of integrated communications programs to help increase brand relevance and awareness.
-Created critical dialogues between clients, journalists and analysts utilizing digital strategies.