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Jennifer Ennesser

Jennifer Ennesser

Owner & Creative Director

Likehearted, LLC

Scottsdale, Other

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Likehearted LLC

Owner & Marketing Consultant

Likehearted is a Creative Services Company, the perfect balance of business with a creative edge. Some of our services include:
-Marketing Consulting & Brand Development
-Event Design & Management

Career medium 05
Career
Career medium 04

Inventure Foods, Inc.

Brand Manager

• Lead and execute all strategic marketing initiatives for launch of new brands and categories. Develop brand identity and maintain integrity through all retail channels.
• Manage overall performance of brands (Boulder Canyon Natural Foods, T.G.I. Friday’s Snacks, Poore Brothers Chips) including developing new product strategies, positioning in relation to competitors, manage P&L. Support important Sales Calls with key accounts as the brand and product expert.
• Manage and execute product development process from inception to discontinue. Work closely with Research & Development on new products and updates to existing skus. Work directly with Quality Assurance on maintaining product standards.
• Analyze costs, sales reports and develop pricing structures.
• Create and execute all marketing programs for each brand. Develop content and implement online marketing strategy across all platforms – website, social media and online couponing. Plan and execute sampling and sponsorship events. Plan logistics and provide on-site management for tradeshows.
• Manage and execute internal Marketing project schedule and deliverables. Create and maintain all necessary collateral, demonstration materials, etc. for each specific market. Execute creative objectives and oversee all approvals for packaging, signage, point-of-sale, press releases, press events, sell-in material, tradeshows, advertising and other collateral as needed.
• Work cross functionally with wide network of people from internal departments (Supply Chain, Operations, Finance, Creative, Sales) to vendors, PR agency, brokers and retailers.
• Establish and maintain relationships with licensee brand and Private Label customers.
• Develop and implement new organizational processes for each function.

Career

Geos Communications

Marketing Manager

Managed consistency of brand/product across all platforms. Oversaw branding for all endorsers, collateral, licenses/partnerships. Strategized marketing plans for each product, developed messaging and supported Sales by providing collateral for sell-in. Responsible for unique marketing events by identifying messaging for audience, development and execution of signage and collateral, and handling set-up logistics.
Managed RFP process for rebranding of corporate name. Worked with design firm on brainstorming and development of new name and logo. Provided creative input and implemented new logo on all collateral.
Launched two new product websites and one new corporate website. Worked directly with designers and engineers on the development of the front-end and back-end components. Reviewed, edited and approved all content for each site. Managed and updated content on a daily basis through CMS programs and WordPress.
Developed, managed and executed customer care program for retail. Reviewed current sign-up process and worked with the Product Manager to enhance user experience during the development of the smartphone application. Improved the customer experience by editing the automated sign-up emails to be more efficient.
Developed customer communications calendar, utilized Constant Contact as a marketing tool. Initiated copy, designed template and scheduled all emails for distribution. Managed and executed social media distribution channel through Facebook and Twitter.
Developed and managed media calendar for press releases. Reviewed, edited and acquired appropriate approvals for all press releases. Managed relations with Public Relations and Investor Relations agencies.
Reviewed and edited content for Investor Relations presentations, updated as needed by utilizing knowledge of PowerPoint. Worked independently to execute directions efficiently within given timelines.

Career medium 05
Career
Career medium 04

Monster Cable Products

Marketing Product Specialist

Drove and executed go-to-market launch plans for 9 product categories (consisting of over 40 different products) including: Apple, Beats by Dr. Dre, Disney, THX, Gaming, Home Theater, Monster Music, Turbine* Headphones, Zune.
Worked cross-functionally with Engineering, Product Development, Marketing, Legal, Supply Chain, Customer Service and Executive Team to ensure product met all requirements and in-store dates.
Managed and executed internal Marketing project schedule and deliverables by coordinating with Creative Director, Copywriters, Graphic Artists, Photography and Web Developers.
Executed creative objectives and oversaw all approvals for packaging, signage, point-of-sale, press releases, press events, sell-in material, instructional manuals, tradeshows, advertising and other collateral as needed. Reviewed and edited content for grammar, spelling, and accuracy.
Specifically focused on building brand equity for the Beats by Dr. Dre headphones by contributing creative input and overseeing the brand image. Handled design logistics for Best Buy point-of-sale display, planned and attended gifting events, pitch story to media outlets, sent out product for editorial review. Worked closely with Interscope Records to develop market strategy and acquire appropriate approvals. Traveled across the U.S. to attend meetings, press events and tradeshows.
Built and managed relationships with outside vendors, agencies and media, including: Interscope Records, BlackBerry, Conde Nast and Wired Magazine.
Developed program and trained incoming Marketing Specialists.

Career

Marketing Consultant

Marketing Consultant

Conducted market research analyzing marketing/sales strategies and operational plans; formulated business plans detailing target market, competition analysis, SWOT analysis, location analysis and strategic visions. Designed advertising, corporate collateral, and website content. Developed promotional plans and maintain client relations. Improved overall organizational effectiveness.

Career medium 06
Career
Career medium 03

The Corban Group

Marketing Assistant

Conducted market research analyzing marketing/sales strategies and operational plans; formulated business plans detailing target market, competition analysis, SWOT analysis, location analysis and strategic visions. Designed advertising, corporate collateral, and website content. Developed promotional plans and maintain client relations. Improved overall organizational effectiveness.

Career

Arizona State University, W. P. Carey School of Business

B.S., Marketing