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Jennifer Eident

Jennifer Eident

Marketing Consultant/ Interim VP of Marketing


VP of Marketing/ Digital Marketing Strategist



Marketing Consultant/ Interim VP of Marketing

Developing & executing consumer marketing strategies for mobile app start-up including: re-branding, integrating analytics tools, brand messaging, Facebook advertising, Facebook API Integration, social media marketing, email marketing campaigns (A/B testing, user segmentation, re-targeting, retention, campaign design and execution), brand partnerships, online advertising.

Career medium 01
Career medium 03


Co-Founder, CEO, Head of Marketing, Board Advisor

Vixely is a digital media publisher of interactive content targeted to Gen Y women. Vixely has multiple mobile and tablet apps available in the iTunes app store as well as several interactive iBooks for the iPad and a digital magazine available in the iPad Newsstand. Vixely addresses the need for Gen Y women to have a tasteful, trusted place to find high-quality information on topics crucial to their health and self-esteem. Vixely is their solution to find the answers and advice they need in a voice that resonates and on a platform that fits their digital lifestyles. The Vixely portfolio of digital products allows users to visually experience media content and advice that is tailored, relevant and reflects real life experiences and discussions with friends.

Vixely has had over 600,000 mobile app downloads and a Top 50 Bestselling iBook on the iPad for over 4 months. Vixely's apps have been featured multiple times by Apple as "New & Noteworthy" and received acclaim from the Huffington Post and leading women's health organizations.


Rumble News

Head of Marketing

Mobile Publishing Israeli Start-Up

Led all aspects of marketing (B2B, B2B2C) responsible for growing brand awareness, mobile app user acquisition, launch of new website, brand messaging, SEO, content marketing, analytics integration, performance reporting, campaign creation and optimization, social media, PR, brand collateral and cross-functional communication as well as team management during international re-location.

Career medium 01
Career medium 03


Director of Marketing

Led marketing strategy and re-branding for TPG Growth company, XOJET including the launch of an online marketing/ user acquisition strategy including designing, managing and monitoring thousands of multi-channel campaigns including email messaging, social media marketing, online advertising, landing page testing and content strategy resulting in 70% monthly increase in qualified leads.

Implemented multiple analytics and marketing automation tools to measure, monitor, scale and test all campaigns around goal conversions.performance measurement.

Led cross-functional implementation of new branding strategy accross all teams including sales, engineering, operations, management and customer service.


Stanford Graduate School of Business

MBA & d. School

Career medium 06

LaCorte Bags

Marketing and Business Development

Retail start-up.
• Worked with CEO, Jill LaCorte, to launch a new designer tennis bag line to market
• Developed and implemented business and marketing strategy, including distribution channels, partnerships, advertising, PR, pricing
• Re-designed and optimized website
• Launched social media campaign, SEO and SEM strategy



Strategy & Business Development

MBA Intern on business strategy for the $20b high-technology investment and buy-out division (ATIC) of the Abu Dhabi government.

Career medium 03

Cambridge Associates

Senior Consulting Associate & Manager

Leadership/ Management
• Co-Manager of 70 associates, made decisions on promotion, compensation, staffing, hiring and group strategy
• Presented investment recommendations at Board meetings and managed client and fund relationships

Strategy/ Business Development
• Led team to develop business plan, design organizational structure, and draft investment and operations guidelines establishing an investment office and program for a multi-billion dollar Saudi Arabian university
• Led firm initiative from proposal to implementation to create monthly reports on trends of private clients

Finance/ Analytical
• Analyzed investment opportunities, developed financial objectives, modeled risk and spending policies, developed diversified asset allocation goals and made investment recommendations for clients ranging from $60 million to $600 billion in assets
• Conducted comprehensive due diligence and wrote recommendations on investment funds across asset classes but focusing on Venture Capital, Private Equity, and consumer technology.


Stanford University Graduate School of Business

MBA, Business

Hamilton College

BA, Government, Anthropology, Econ, Spanish

Choate Rosemary Hall