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Jennifer Clemente

Jennifer Clemente

Content Manager

IBM

Austin, Texas Area, us

I.T. marketing and communications professional with extensive global and program development experience, including content marketing, demand generation and external communications (media relations). Specialties: Brand storytelling, content innovation, multi-format writing, media training, event execution, user- gene...

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IBM Cloud

Brand Storyteller and Content Creative

From turning developers into Linux fanatics to rallying data scientists to adopt Augmented Reality, being a storyteller has been about one thing -- changing buyer's behavior from awareness to purchase. How have I done it? Everything from the standard PR tools to events to unlikely mediums such as music, video and comic books!

IBM

Content Manager

Shaped the content marketing strategy that made IBM as the market leader in cloud technology. Led the production of ‘always on’ digital assets that landed IBM Cloud the #1 spot for Twitter user-engagement and #1 spot for Facebook shares. Oversaw cloud content marketing and strategy for DevOps, Application Development and SaaS campaigns.

IBM

Cloud Client and Event Experience Lead

Helped develop the IBM Cloud content journey --- starting with inspired, future forward events and next level content marketing -- bringing together persona work, technology applications and a high degree of creative interlock.

IBM

Software PR and Social Lead

Developed and deployed strategies and tactics to improve IBM's visibility in major media, IT press, business press and social media. Focus on generating weekly client and Business partner references, including video references. Evolved into engagement and demand generation including performance analytics