Hyatt Regency Dallas
Manager of Marketing Communications
April 2013 — Present
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Manager of Marketing Communications at Hyatt Regency Dallas
•Research each client’s existing social media presence through a discovery process focused on current brand awareness, target audience, social media potential and available social media resources
•Strategically execute the use of specific social media platforms for clients based on their individual needs in a way that will gain them viewership and engagement by the largest possible segment of their target audience and potential online community
•Produce all digital marketing content for each client’s Facebook, Twitter, YouTube, Pinterest and blog
•Connect with target audiences and communities through blogger outreach, blog commenting, keyword monitoring, conversation monitoring across all available social media platforms and encouraging audience engagement
•Cultivate and grow the client’s online social media presence through outreach, community building, creating overall brand awareness and exploring new social media opportunities
•Design, implement and manage online promotions, giveaways and paid advertisement on Facebook for each client based on their allotted budget and overall campaign goal
•Provide monthly analytics reports for clients’ which overview the progression and growth of the social media marketing campaign over the course of the month
•Consult with clients on a regular basis to establish and maintain a clear campaign goal, to adjust campaign implementation when necessary and to discuss monthly analytic reports
•Act as project management liaison between clients and fulfillment team to ensure exceptional delivery of services.
•Research and select key phrases to curate search engine optimized (SEO) content such as blogs, press releases, posts, and videos for online distribution.
•Oversee and consult on Pay-Per-Click (PPC) campaigns to achieve targeted website traffic within an array of budgets while keeping cost-per-click and cost-per-lead parameters in mind.
-Oversee and train 15-25 Front Desk and Valet employees
-Organized front office scheduling, interviewing, and training
-Handled personal cash bank and monitored the banks of selected team members
-Monitored and distributed hotel Guest Satisfaction Survey results, scores, and comments
-Managed Room Attendants, Maintenance and Janitorial Staff along with making sure all guest rooms are ready for the days use
-Responsible for the successful completion of all the steps of service for members in a hospitality atmosphere
-Paid high attention to detail during reservations for upcoming dates and events to maximize guests experience
-Advance ability to prioritize tasks and remain agile in a high stress environment
-Recognized for excellent work ethics and high sales volume
Consistently exceeding objectives through sales of fashion shoes, handbags, accessories and customer loyalty discount cards
Often commended for work efforts
Consistently exceeded sales objectives through the sales of fashion shoes, handbags, accessories and customer loyalty discount cards. Often commended for work efforts.
Typed legal documents
Extra Curriculum Activities
And Volunteer Work