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Jennifer Brink

Jennifer Brink

Senior Manager, Broadcast Media

Kohl's Department Stores

Greater Milwaukee Area, us

Accomplished marketing executive with a proven track record for developing and executing strategic marketing communications plans in traditional and digital media.

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Kohl's Department Stores

Senior Manager, Broadcast Media

- Lead development of media strategy and execution for Kohl’s National Video and Audio media investment
- Partner with marketing strategy leads to develop holistic media plans for seasonal master brand, promotional plan, and key initiative campaigns
- Direct internal and agency teams in developing and executing multi-channel integrated marketing programs and award show sponsorships
- Leverage media mix modeling data to optimize media spend by channel to maximize ROI
- Develop investment and segmentation strategies for online video and streaming audio placements