Content Strategy Director
September 2011 — Present
•Tasked with growing Havas New York's new content strategy group.
•Deliverables include editorial calendars, tone of voice guides, content inventories, content audits, workflow, process flow, content matrices, social and digital strategies, influencer strategy, partner outreach, CMS development, and cohesion across channels.
•Clients include Dos Equis, Atlantic City, New York Life, Hershey's, Diageo, Lysol, and all new business.
•Received 2012 OMMA Award for Integrated Online Campaign Financial Services for work on Oppenheimer's Global Tracker App and Globalize Your Thinking campaign.