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Jennifer Bassett

Jennifer Bassett

Content Strategy Director

Havas Worldwide

Brooklyn, NY

Content Strategy Director, Havas New York

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Havas Worldwide

Content Strategy Director

•Tasked with growing Havas New York's new content strategy group.
•Deliverables include editorial calendars, tone of voice guides, content inventories, content audits, workflow, process flow, content matrices, social and digital strategies, influencer strategy, partner outreach, CMS development, and cohesion across channels.
•Clients include Dos Equis, Atlantic City, New York Life, Hershey's, Diageo, Lysol, and all new business.
•Received 2012 OMMA Award for Integrated Online Campaign Financial Services for work on Oppenheimer's Global Tracker App and Globalize Your Thinking campaign.

Career medium 05
Career

CaseNex, LLC

PR and Branding Consultant (Freelance)

Freelance PR and branding consultant for CaseNex and DataCation.

Interbrand

Senior Manager, Global Brand Communications

Managed and edited all content for the global corporate website. Wrote and edited Best Global Brands, Best Global Green Brands, Best Luxury Brands, Best Retail Brands reports and created multi-platform content strategy for all reports. Worked with a developer, programmer, and designer on a global website for 40 offices, which went through two relaunches. Worked with developer on translating website into 5 different languages. Created, managed, and executed multi-platform marketing and communications plan for Best Global Green Brands. Ghostwriter for columns, articles, white papers, and speeches. Scripted videos. Responsible for guiding and maintaining Interbrand's brand voice.

Career medium 06
Career
Career medium 05

Houghton Mifflin Harcourt

Assistant Editor

Assisted Ann Patty, editor of Yann Martel, Abby Thomas, Michel Faber, Jenna Blum, Patricia Hampl, and many others. Assisted Jenna Johnson, editor of Scarlett Thomas and Maggie O'Farrell. Worked closely with authors, agents, marketing, and PR to coordinate book launches. Editor of paperback original Sugarcane Academy, by Michael Tisserand. Editor of Andrew Martin's US editions of The Necropolis Railway, The Blackpool Highflyer, The Lost Luggage Porter, and Murder at Deviation Junction.

Career

Swink magazine

Senior Editor

Senior editor of a literary magazine for emerging writers. Swink published early work by Jonathan Ames, Megan Daum, Neal Pollack, Etgar Keret, Noria Jablonski, and Daniel Alarcón.

Career medium 06
Career

Del Commune Enterprises

Book Scout

Book scout for Harpo Productions, Longanesi, Penguin UK, Ullstein, Nieuw Amsterdam, and Urano.

IMG Literary

Foreign Rights Associate and Assistant Agent

Handled foreign rights for IMG Literary authors. (Authors included Heidi Klum and Pat Conroy.) Agented new authors.

Dissent Magazine

Editorial Intern

New York University

M.A., Humanities and Social Thought

Columbia University in the City of New York

B.A., English, Writing